An x-ray of the keys to the success of the most precocious and mediatic "Kardashian"
Expert in Social Networks
As an "influencer," it is priceless: it projects naturalness and confidence but every movement of Jenner is studied to the millimeter.
She is fully aware that her social media is not a hobby but her livelihood and she makes decisions based on a rigorous marketing strategy. She's business: she knows when to post, how to talk, how to pose, and when to be silent.
Stormy's birth is the perfect example: she announced that she was pregnant, but after that, she didn't show herself again until her daughter came into the world. The expectation was overwhelming among her followers and the impact of the snapshot was greatly monetized.
Brand Kylie Jenner
It's Kylie Jenner and no one but she owns her brand. The youngest of the sisters has been exposed to the media since she was a child.
When she grew up, she demonstrated an innate ability that allowed her to distance herself from the family project, build her stamp and consolidate it in the market without ceasing to be part of the reality show that all family members turned out to be the goose that laid the eggs of gold.
Work from young
She was born a millionaire and grew up accustomed to enjoying the most eccentric whims, but at the age of 15, her parents asked her to start earning her own money.
She began to invest, become interested in the business world, set up her own cosmetics company, and learned to manage it. This gave him tables, initiative, and business and financial ideas. She lives in the image of her own free will but, if she ever wanted to abandon that lifestyle, she has several aces up her sleeve.
Kris Jenner, the hand that rocks the cradle
The role of her mother is paramount: she has made all of her daughters multimillionaires by exploiting her potential since childhood.
She first took advantage of the image of the little ones through her reality show, as it gained popularity, to obtain sponsorships and alliances with the most important luxury brands in the world.
When the Kardashians and Jenners were teenagers, they signed million-dollar deals with internationally renowned luxury brands, which increased the value of the young women's brands. Kris Jenner soon taught them to take control of their own lives, she advised them to launch their products to take advantage of and maintain their popularity.
Irreverent stamp
Undoubtedly, the character that she has created is very controversial: Kylie Jenner was accused of cultural appropriation, breaking into houses, and misrepresenting the relationships of her sisters.
She dares with everything and was precocious even to be a mother, for all these things Twitter users make an effort to enunciate praise and criticism.
Jenner is not a gray character, they love her or they hate her, which is why she is always on everyone's lips and the echo of her last name keeps her in today's profitable spotlight.
Kylie Jenner's followers empathize with her
Despite the forcefulness of her actions, in her manner, she always sinned in being humble compared to her older sisters. She even confessed to being shy on more than one occasion.
She has no qualms about telling and expressing her fears and phobias, something that transmits closeness and reality to the viewer. The followers of the youngest millionaire in the world are moved by her with her outbursts of her and identify with her.
They forget her origins and ignore her character and come to convince themselves that Kylie Jenner is a person they could meet in the bar below her house.
Always correct
She identifies with a whole generation of people who grew up with her. She speaks their language, listens to the same music as them, and consumes the same products.
Person and character have learned to speak the language of the masses and know who they are addressing and how they have to do it. She also knows which events it is okay for her to appear at and which ones to avoid but, above all, she knows who she should appear with on each occasion.
Kylie Jenner thinks monetizing
Her sister Kim Kardashian suffered a media crisis that her mother had a hard time assimilating. Fortunately, the waters soon returned to her course and Kris Jenner learned a valuable lesson about how much to push her daughters and how to correct her behavior, even though she was already a media expert for a long time. time.
The clan matron registered herself as the "mother" of her offspring, whom she turned into money-making machines.
They all drank from her knowledge, they learned to conceive life from a business perspective as a digital native, and she learns to handle technology as if it were an extension of her hand.
