The newest trend captivating celebrities and dominating social media isn't a high-end designer bag but, surprisingly, super-sized insulated water tumblers.
These oversized adult Sippy Cups have become a symbol of health-conscious lifestyles, often seen at boutique gyms, and are a favorite among those identifying with the "fit and healthy" culture. The #StanleyCup, boasting over 7 billion views on TikTok, has gained a cult-like following online, with celebrities like actress Shea Mitchell and Love Islander reaping its praises.
The cups, available in various colors, consistently sell out within minutes of release. A recent limited edition collaboration with Starbucks for Valentine's Day caused a frenzy, with shoppers queuing overnight, and reselling prices reaching £150 on eBay.
Megan Markle swiftly embraced this trend as an opportunity to align with these brands. Last month, Megan starred in an advert for Starbucks, a brand she invested in back in 2020. The video humorously features her in typical office scenarios, with a track tumbler, a popular accessory for stylish social media enthusiasts in 2023.
Despite Megan's efforts to showcase simple modern's core value of generosity, a source close to WME staff reveals that the brand ignored her intentions. Simple Modern, the drinkware brand, did not hire Megan or have any contracts with her, refusing to share profits or acknowledge her contribution.
The CEO of Simple Modern, Mike Beckham, disclosed that Megan faced a backlash for her involvement in the coffee commercial, negatively impacting the brand. The brand's co-founder criticized Megan's age and influencer potential, stating that she won't attract big luxury brands like Gwyneth Paltrow or Courtney Kardashian.
The Palace, symbolizing disdain, views Megan's appearance in the ad as a money-driven move that demeans her royal title. The CEO also brought up concerns about Megan's past involvement in ads and questioned whether Ever Blends had rectified its lead toxicity issue with its products. Despite the criticism, Megan seems to have found her niche from the royal balcony to endorsing coffee and merchandise in parking lots, aligning her newfound freedom with her evolving public persona.
