Who needs that prize when she can turn absolutely anything into gold?
Some might think that 2024 has not started well for Taylor Swift, since she was left without a Golden Globe for “cinematic achievement” for The Eras Tour, which went to Barbie (the only award she received on the night along with best original song) and also had to put up with Jo Koy's bad joke. But that is not at all the case.
The singer will not only begin in a few months the second part of her world tour that will bring her to Europe, Asia and Oceania, but she has broken another record with the film of this same concert that premiered last October.
As confirmed by Variety, The Eras Tour film has become the highest grossing film in its category in history, surpassing Michael Jackson's This is It, which grossed a total of $261.2 million. When has the Anti-Hero interpreter achieved it? 261.6 million.
It is not a big difference but enough to take first place, although the number will continue to grow since it was released just a week ago in China. Who needs a Golden Globe when you achieve this record? One, furthermore, that means a lot of money for Taylor Swift since by not resorting to the big studios for distribution, she could keep up to 57% of the box office money, according to the American media.
To this we must add what it takes for being the most listened to on streaming, the sales of Speak Now TV and 1989 TV, and it is expected that Reputation (Taylor's Version) will also arrive in 2024. So the year certainly looks great for the singer-songwriter.
As for the recording of his tour, it was also the concert film with the best theatrical release, had pre-sales at the level of Marvel's Avengers films and was the second best October premiere in history only behind Joker.
2023 certainly ended on a high beyond all these achievements, and according to estimates by management professor Peter Cohan to the Washington Post, Swift could have had personal earnings of up to $4 billion just for his last tour.
The performer not only makes the entire room shine, she turns everything she touches into pure gold. 2024 is going to be her year, there is no doubt.
