The Duke and Duchess of Sussex relaunched their website to promote their content
In the midst of a murky outlook for the British Crown, marked by the complicated health condition of King Charles and the recovery of Kate Middleton, Prince Harry and Meghan Markle have taken a bold step by launching their new digital platform.
This initiative, presented as a "window" for all its activities, challenges established canons and redefines its presence in the public sphere, making clear its independence from the British Royal Family.
Prince Harry and Meghan Markle redefine their image to show themselves on the networks
The website, conceived as a comprehensive space that ranges from its office to its philanthropic projects and its production company, marks a significant change in the strategy of the Duke and Duchess of Sussex.
By linking their old website, sussexroyal.com, with their new platform, the dukes signal an evolution in their path from their role as active members of the monarchy to their current role as independent figures.
One of the highlights of this change is the inclusion of the royal title in the domain name, Sussex.com, and the use of the royal coat of arms on the platform. This movement has generated debate about the limits between their identity as royals and their aspiration for financial independence.
In his individual online profiles, Prince Harry presents himself as a military veteran, humanitarian, and advocate for mental health and the environment. For his part, Meghan Markle is described as a feminist and defender of human rights, recognized as one of the most influential women in the world.
Although the new platform is still in development and lacks significant content, its launch underlines Prince Harry and Meghan Markle's determination to continue their path away from the monarchy, but using it to promote themselves.
