Meghan Markle's latest venture into the world of lifestyle branding seems to be facing skepticism from critics, who are quick to label it as another potential flop.
Her newly unveiled endeavor, dubbed American Riviera Orchard, has drawn comparisons to the naming style reminiscent of her California neighbors and the expansive empire of Martha Stewart. Some observers, however, are hesitant to embrace this new project, likening it to Markle's previous venture, the now-defunct lifestyle blog known as The Tig, which ceased operations in 2017.
Despite Markle's efforts to establish The Tig as a go-to destination for culinary and beauty enthusiasts, its closure coincided with her transition into royal life following her marriage to Prince Harry. Nevertheless, Markle's trademark application suggests ambitious plans to market cookbooks and home goods under the American Riviera Orchard banner. On social media, followers have caught glimpses of a golden logo adorned with elegant calligraphy, accompanied by a grainy video showcasing Markle engaging in various activities, from cooking in the kitchen to arranging flowers.
Critics, however, remain unconvinced of the brand's potential success. Johnny Alexsinsky of The New York Post has voiced skepticism, predicting that Markle's latest venture is destined to join her previous missteps. He's quoted as saying, "Duchess do-it-herself Meghan Markle has unveiled yet another harebrained scheme." Despite the lack of concrete details about the products or the brand's direction, Markle seems determined to forge ahead with her vision.
In a soft launch on Instagram, Markle revealed little about the specifics of American Riviera Orchard, leaving followers curious about what exactly she plans to offer. Nevertheless, her trademark application hints at a focus on cookbooks and home goods. With a logo that exudes regal elegance and a video showcasing Markle's hands-on approach, the brand seems poised for a grand debut.
However, the road to success may not be easy, as critics point to Markle's previous struggles with The Tig as a cautionary tale. Despite her efforts to position it as a platform for the discerning palate, the blog ultimately faltered, perhaps overshadowed by her royal duties. Though there were talks of a comeback after Markle applied to trademark The Tig once again, the project has yet to materialize, facing setbacks when Markle failed to sign the necessary documents.
The similarities between American Riviera Orchard's logo and the royal crest have not gone unnoticed, adding a layer of intrigue to Markle's latest venture. Whether this venture will mark a triumphant return to the lifestyle branding scene or become another footnote in Markle's career remains to be seen. But for now, all eyes are on the Duchess and her ambitious endeavor.
