Meghan Markle is not content with merely emulating Martha Stewart; she's setting her sights on Gwyneth Paltrow's beauty empire.
The Duchess of Sussex has expanded her American Riviera Orchard lifestyle brand to include cosmetics and beauty products, as revealed in a trademark application obtained exclusively by dailymail.
In addition to a comprehensive list of household goods, stationery, cookware, gardening tools, beverages, foods, and condiments, the brand now plans to market fragrance sachets, lavender sachets, non-medicated skincare preparations, bath and shower gels, bath salts, non-medicated hair treatments, bar soaps, hand soaps, body creams, bath oils, body lotions, cosmetics, body oils, scented oils, air fragrances, reed diffusers, room fragrances, incense, and non-medicated veterinary grooming preparations such as pet shampoo and conditioner.
The expansion marks a significant step for the American Riviera Orchard brand, demonstrating its ambition to cater to every aspect of interior and exterior design, cooking, lifestyle, and now, beauty.
Despite the grand plans for her lifestyle brand, Megan Markle has remained tight-lipped about the specifics of her company. The only teasers so far have come in the form of nine cryptic Instagram posts uploaded last week, unveiling the brand's name and logo. However, recent reports suggest that she is working with an Asian company, possibly based in China, to import products for sale on Instagram. According to a source on a blind item, Megan is seeking substantial financial backing for her new project and has been meeting with investors from this Asian country.
These investors are not only interested in the financial success of the company but also in promoting their products in the Western market. This has raised concerns, given recent reports of online attacks on the Princess of Wales and the potential for this country to destabilize the Western world. If this Asian country becomes a major backer for the American Riviera Orchard brand, there are calls for the UK government to reconsider titles bestowed upon the Harles, as they may be inadvertently aiding in this destabilization effort.
Critics speculate that if Megan is simply rebranding generic Chinese merchandise with her logo, she may not attract the celebrity following she desires. To succeed, she must aim at branding and selling Chinese merchandise through established retail stores like Walmart, Target, and QVC. Websites like alibaba.com offer bulk ordering of generic household items at low prices, allowing for customization with logos for wholesale quantities.
This approach is common for entrepreneurs in the home goods industry looking to quickly bring merchandise to market. They often partner with Chinese factories through middlemen to create custom products designed by them. Megan's success in this venture will hinge on her ability to navigate these complexities and effectively brand her products for the Western market.
