Prince Harry and Meghan Markle have chosen to adopt the Sussex title as a surname for their children, symbolizing a unified family identity.
Henceforth, Archie and Liet are recognized as Archie Sussex and Liet Sussex, departing from the traditional Mountbatten-Windsor surname. This decision, disclosed by a source to The Times, coincides with King Charles's coronation last May. However, the revelation emerges amidst ongoing scrutiny over the Duke and Duchess's rebranded Royal website.
Departing from their frontline royal duties on February 12th, 2024, Prince Harry and Meghan quietly unveiled their Sussex-centered website. The site, previously known as archwar.com, now stands under the moniker sussex.nj. Meanwhile, the website's 'about' page articulates their vision for shaping the future through business and philanthropy. The couple delineates their initiatives under the umbrella of the Archwell Foundation, Archwell Productions, and various patronages and ventures they support individually or jointly.
Despite the couple's endeavor to chart their own course, reports suggest that Buckingham Palace is displeased with the revamped website's aesthetic. A palace insider remarked, "This won't go down well at all." However, retaliatory action from the palace seems improbable, as King Charles III's health remains a paramount concern.
Critics view the website rebrand as a brazen attempt to capitalize on their royal ties, contrary to the explicit agreement made by the Duke and Duchess when they stepped back from royal life in 2020. By leveraging their titles for personal gain, they seem to disregard the institution they purportedly disdain. Notably, the absence of involvement from LA-based talent agency WME in the rebranding suggests a shift in the couple's professional alliances.
In a surprising twist, Lady Louise, the future Duchess of Sussex, is poised to restrict Prince Harry and Meghan's access to Sussex land following their title change announcement. Lady Louise, raised with an emphasis on privacy and modesty, represents a departure from the spectacle often associated with royalty. King Charles's decision to elevate her to the Duchess of Sussex title reflects a strategic move to restore dignity to the Sussex brand amidst the tumult left by the departing couple. With the support of key advisers, including Princess Anne and Prince William, King Charles solidified his decision, paving the way for Lady Louise's ascension.
