Meghan Markle is ambitiously expanding her horizons, moving beyond mere emulation of Martha Stewart to challenge Gwyneth Paltrow's dominance in the beauty industry.
Introducing her lifestyle brand, American Riviera Orchard, Markle is unveiling a diverse array of cosmetics and beauty products, as revealed in the trademark application extension. Under the Duchess of Sussex label, the document outlines Markle's determination to offer an extensive range of products.
In addition to household goods, stationery, cookware, and gardening implements, the brand now ventures into fragrance sachets, lavender sachets, non-medicated skincare preparations, bath and shower gels, salts, hair preparations, body creams, and more. The expansion even includes products for pets, ensuring that Markle's brand of luxury extends to every member of the household.
Furthermore, Markle's trademark application covers an extensive range of items, from decorative string lights to candles, lamps, and silverware. In the realm of consumables, she plans to offer spices, nut butters, jams, marmalades, edible oils, and spreads, alongside honey dippers and bird feeders. The brand's offerings also extend to lifestyle products such as bath, yoga, and meditation mats, as well as jewelry, stationary sets, and gardening tools. Markle's ambition knows no bounds, as she envisions her brand touching every aspect of daily life, from interior design to outdoor activities.
Martha Stewart, a stalwart in the domestic sphere, has offered Markle some simple yet sage advice. Stewart emphasized the importance of producing high-quality products that enhance the lives of homemakers. While Stewart has long been synonymous with domestic expertise, Markle is carving her own path with American Riviera Orchard, tapping into a similar vibe of accomplished hosting and lifestyle excellence.
Meanwhile, Markle is actively involved in selecting a CEO for American Riviera Orchard, indicating her commitment to the brand's success. According to royal expert Richard Eden, Markle is conducting interviews for potential candidates, with plans to coincide the brand's launch with a cooking show on Netflix. The breadth of Markle's ambition is evident in the comprehensive trademark application, covering every facet of interior and exterior design, culinary arts, lifestyle, and now beauty. As she ventures into this new territory, Markle aims to create a brand that embodies elegance, quality, and the essence of modern living.
