Meghan's endeavor to secure a trademark for her new business hit a snag due to the absence of a CEO and staff, rendering the company merely a facade despite Queen Elizabeth's efforts to carve out suitable roles for her.
While within the royal family, Meghan's aspirations remained unfulfilled. Now liberated from those constraints, Prince Harry's wife is gearing up for global dominance. Meghan Markle is presently in the process of interviewing potential CEOs for her forthcoming glamorous lifestyle brand.
Recently, Meghan unveiled the American Riviera Orchard website, a precursor to her new lifestyle brand, LIF Starbrand, along with an accompanying Instagram page. Sources close to Richard Eden revealed to the Daily Mail that Meghan is currently vetting candidates for the CEO position. Though the identities of these candidates remain undisclosed, they are expected to possess strong leadership qualities. Notably, there has been a notable turnover in Harry and Meghan's workforce, with at least 17 staff members having departed since their marriage, including eight since their relocation to California.
Launching an Instagram account for a non-existent company, Meghan embarked on her business journey armed with nothing but a logo, a mailing list, and a blurry promotional video. Now, in her quest for a CEO, she finds herself navigating uncharted waters. While one might have assumed she would assume the role herself, her apparent lack of initiative suggests otherwise. The timeline for hiring a CEO remains uncertain, casting doubt on the business's progress.
Critics have seized upon Meghan's timing, suggesting that the Instagram launch may have overshadowed Prince Harry's virtual appearance at an event in London for the Diana Award, an organization close to his heart. Despite the scrutiny, American Riviera Orchard aims to offer a range of home, garden, food, and lifestyle products, aligning with the launch of a Netflix cookery show in which Meghan is set to feature. From jams to potentially a book and a blog, Meghan's vision for her brand appears expansive, although her trademark application in the US is pending approval.
Meghan's ambition to ascend to the ranks of top lifestyle influencers and entrepreneurs echoes figures like Martha Stewart. Yet, her unconventional path to prominence, via marriage to a prince, invites controversy. Critics argue that her latest venture lacks substance, resembling an idea hastily conjured without a concrete foundation. As Meghan navigates this new terrain, scammers may exploit the void left by the absence of tangible products, underscoring the challenges ahead.

