Billionaire Ken Griffin made a bold move on social media recently, hitting the unfollow button on Meghan's Instagram account.
Reports suggest this came after he declined to invest in Meghan Markle's latest venture, her new lifestyle brand, American Riviera Orchard. While the brand launch generated considerable buzz with its flashy presentation, questions linger about its substance. The announcement video, featuring Meghan in picturesque settings, sparked curiosity about the brand's backers, team, and production process for its range of products, from jams to candles.
Industry insiders, particularly in Los Angeles, have been buzzing about American Riviera Orchard, but details about its development remain elusive. Despite the excitement, there's no news of Meghan assembling a team or securing investors. Observers familiar with the Sussexes' style note a pattern of grand announcements before concrete plans materialize. While no launch date has been set, Meghan and Prince Harry have reportedly been mingling with finance and business personalities, including Ken Griffin and Victoria Jackson.
However, Griffin, Jackson, and other potential investors have not only declined to invest but also refrained from following Meghan's Instagram account post the refusal. As a result, Meghan's follower count hasn't surged beyond 600,000, prompting speculation about her next move. Meanwhile, notable figures from various sectors, including entertainment and business, have chosen not to engage with her on social media, citing various reasons ranging from disinterest to skepticism.
Despite assumptions about her target audience being high-end, Meghan's brand may actually resonate more with mid-tier consumers. Critics suggest that her aspirations often outpace her actual reach, citing her brief stint within the royal circles as an example. While she may present an image of luxury, her true market might be more aligned with mainstream brands than elite ones.
In the midst of speculation and scrutiny, Meghan remains determined to carve out her niche in the market. However, her journey from royal to entrepreneur seems fraught with challenges, raising questions about her ability to adapt and thrive outside the confines of aristocracy
