Meghan Markle made a distinctive gesture by gifting her friends jars of strawberry jam, showcasing her nascent business endeavor.
Prior to the official launch of her brand, American Riviera Orchard, slated for later this spring, she personally sent out a select few a limited edition jar. Among the fortunate recipients were fashion designer Tracy Robins and Argentine socialite Delina Black Air, who both excitedly shared their surprise on Instagram.
The jars, described by PR expert Niked, boasted a charming homemade aesthetic with a stylish crest and a brand name that appeared almost handwritten.
This move aligns Meghan with a growing trend among celebrities venturing into the food industry. Notable figures like Julianne Moore and LeBron James have dabbled in selling artisanal products such as honey from their own gardens under brands like Flamingo Estate, fetching prices as high as $250 per jar. Meghan’s inspiration for this entrepreneurial leap might have roots in her father-in-law, King Charles III, who delved into selling products like jam from the Duchy of Cornwall estate back in the 1990s.
Evidently, Meghan’s gift of 50 jars of jam has garnered varied responses. While some have hailed it as a thoughtful gesture, others view it with skepticism. Only two recipients have publicly acknowledged the gift, prompting speculation about the level of support Meghan’s venture truly enjoys. Despite this, critics have surfaced, questioning the authenticity of Meghan’s artisanal image. They argue that her portrayal of personally crafting small batches contradicts the reality of commercial production, especially considering the cottage food laws of Santa Barbara County.
Moreover, leaked information suggests that Meghan’s promotional strategy involves gifting baskets to influencers on the condition that they endorse her products on social media. This tactic, coupled with numbered jars and claims of limited editions, has stirred accusations of pretentiousness and deception among observers. Some have pointed out quality issues with the labels, which appear to be peeling off, leading to doubts about the product’s durability and authenticity. Critics assert that Meghan’s venture lacks substance, merely relying on rebranding existing products from wholesale suppliers.
In light of these criticisms, fans and critics alike question the viability of Meghan’s business aspirations. Despite the initial buzz surrounding her venture, doubts persist regarding its sustainability and authenticity. As the saga unfolds, it remains to be seen whether Meghan’s foray into the food industry will yield the success she envisions or face further scrutiny and skepticism.
