Victoria Jackson dealt a fresh blow to Meghan's new Instagram business over allegations of plagiarism, resulting in a cooling of their friendship.
Meghan Marco's Instagram endeavor has been criticized as disorganized, with a PR expert pinpointing two significant mistakes in the brand's launch. Marco unveiled her latest venture, American Riviera Orchard, last month, introducing a new website and Instagram account. Despite the initial launch buzz, the 42-year-old has failed to post any new content since March 14th, leaving observers questioning the brand's direction.
American Riviera Orchard aims to be a lifestyle brand, offering a range of products from home decor to pet accessories. However, the name of Meghan's Instagram account has drawn comparisons to existing brands, such as American Riviera Bank, casting doubt on its originality. Furthermore, critics have noted similarities between "Orchard" and a charity brand sponsored by royalty, suggesting a lack of innovation in Meghan's venture.
Despite Meghan's purported friendship with Victoria Jackson and her husband Bill, who run a successful business and a leading direct marketing company, they have declined to invest in Meghan's brand. This refusal underscores Victoria's apparent disdain for Meghan, which she struggles to express due to her gentle personality. Initially impressed by Meghan and Harry's pandemic outreach efforts, Victoria's perception has soured upon learning more about their relationship with the royal family.
Regarding Meghan's Instagram strategy, criticism extends beyond allegations of plagiarism. Emma Lloyd, founder of big little LDN, identified two major flaws in the brand's launch. Firstly, the use of outdated posting techniques, such as assembling multiple images into one large image, fails to engage users effectively. Additionally, the teaser content was designed for landscape viewing, neglecting the vertical format preferred by Instagram users, further hindering engagement.
Critics suggest that Meghan should showcase standout products on her website to generate public interest. Prince Harry's revelation about his past struggles could serve as inspiration for authentic storytelling. Despite Meghan's intentions to revitalize her Instagram presence, her efforts have been met with disappointment, with her website being likened to low-quality, reminiscent of '90s horror movies.
