Recently, social media has been abuzz with discussions surrounding Meghan Markle's frustration.
This time, it stems from her perception of being overshadowed by the royal family. The incident that ignited these speculations was Meghan's decision to launch a new flavor of jam under her American Riviera Orchard brand, an endeavor aimed at promoting her lifestyle ideals. However, the timing of this launch was unfortunate as it coincided with the annual Trooping the Colour ceremony, a prestigious event that garners significant media attention and public interest.
Complicating matters further for Meghan was the unexpected appearance of Catherine, the Princess of Wales, at the celebration. This marked Catherine's first public outing since December and her brave announcement about battling cancer. Naturally, media and public attention gravitated towards Catherine, whose resilience and grace in facing personal challenges captivated the nation. For Meghan, who might have hoped to capture some limelight with her new product, the outcome was disappointing. Instead of focusing on the jam launch, the media spotlight was firmly on the Princess of Wales, her royal presence, and the poignant moments shared with the King and other senior royals.
Reports suggest that Meghan may have inadvertently attempted to compete with a significant royal event, potentially aiming to make her own mark on a day when royal news dominates headlines. However, the unexpected presence and public adoration for Catherine turned the narrative away from Meghan's business endeavors.
In addition to her jam launch, Meghan is also venturing into the wine industry under her American Riviera Orchard brand, which has stirred further interest and controversy. According to insights from journalist Allison Boov, Meghan's branding strategy for this new venture will prominently feature her initial "M." The aim is to position Meghan as an icon of inspiration, aspiration, and attainability—a portrayal that some find ironic given her privileged background and recent high-profile appearances in designer outfits worth over $100,000.
Central to Meghan's image-building efforts is the narrative of her as a family-oriented regal figure, a narrative that has sparked amusement and skepticism among critics, especially given the elusive nature of her family's public presence. Despite the skepticism, Meghan's brand messaging encourages consumers to embrace elegance and elevate their everyday lives, aligning with a lifestyle that exudes sophistication and refinement.
Interestingly, while Meghan's jams have received significant pre-launch publicity, they are not expected to be her primary revenue driver. Instead, Meghan is strategically focusing on the launch of a rosé wine, purportedly named Cor Girl by Meghan Markle. This decision reflects a strategic move towards a product category perceived as more aspirational, marketable, and financially lucrative compared to artisanal jams.
The choice of wine as Meghan's debut product aligns her with a long-established trend among celebrities who have successfully ventured into the wine industry. Notable figures like Cameron Diaz, George Clooney, Kylie Minogue, Francis Ford Coppola, and Brad Pitt have all capitalized on the allure and profitability of the wine market, leveraging their fame to create successful wine brands.
However, Meghan's decision to prioritize wine over jams has sparked debate and raised eyebrows. Critics argue that it may indicate a reluctance on Meghan's part to invest in the meticulous craft of producing artisanal foods, suggesting a preference for attaching her name to ready-made products for expedience and ease.
