In an exciting new development, the renowned Flamingo Estate lifestyle brand has unveiled the Sensorial Experience across JW Marriott's extensive luxury hotel portfolio.
With over 100 properties spanning 35 countries and territories, select JW Marriott locations will now offer guests a journey designed to ignite their senses of smell, sound, and taste. Central to this collaboration is a unique signature scent, natural inspired sounds, and locally sourced honey from California.
Drawing inspiration from the shared love of nature and gardening between J. Willard Marriott and Alice Marriott, each JW Marriott property boasts its own on-site garden. Guests can now immerse themselves in the beauty and tranquility of these botanical sanctuaries as the staff harvest fresh herbs and vegetables to incorporate into culinary offerings, spa treatments, and turn-down amenities.
"When we were thinking about a partner to collaborate with, we were really looking for one that beautifully tied into this idea of nature and well-being, but also in a way that felt elevated and luxurious," explains Bruce Rohr, Vice President and Global Brand Leader of JW Marriott. Many of these exquisite gardens, designed by Studio Lily Kwong, have become a staple of the hospitality experience, seamlessly aligning with Flamingo Estate's mission to celebrate the world through garden-grown products created the slow way.
However, this exciting partnership contrasts sharply with the recent struggles faced by Meghan Markle's American Riviera Orchard brand. Reports suggest that Markle is experiencing challenges in launching her new business venture, primarily due to the lukewarm public response to a line of strawberry jams. According to insider sources, Meghan introduced the lifestyle brand in March through a new Instagram account and sent out 50 jars of strawberry jam to her influencer circle, hoping to generate excitement. Despite filing numerous trademark applications for American Riviera Orchard, indicating plans to offer a range of products including homewares, cosmetics, fragrances, and dog accessories, the initial reception has been disappointing.
"She's very upset about what's happening with American Riviera Orchard," said critic Angela Levin. "She's not happy about how it's been received." Levin, who previously collaborated with Prince Harry on a book, mentioned that the Duchess of Sussex is at a stalemate on how to proceed with the business, struggling to find a CEO and a chef to help run the operation.
As Flamingo Estate continues to expand its horizons through this new partnership with JW Marriott, the contrast with Meghan Markle's challenges serves as a reminder that the path to success in the lifestyle and luxury industries is not always smooth.
