Rumors are swirling that Meghan Markle's show With Love, Meghan has become the latest casualty of Netflix’s calculated and very public decision to withhold promotion.
No billboards, no buzz, no marketing—nothing. It almost seems as if they are doing everything in their power to ensure this project never gets off the ground. In Los Angeles, billboards are a major part of the entertainment industry’s promotional machine, plastered on every major street to advertise the next big movie or TV series. Yet for Meghan? Not a single sign. It’s as if Netflix is playing the most extravagant game of "Where’s Waldo?"—and the one missing from the scene is Meghan Markle.
For context, Netflix routinely spends millions on billboards across L.A. to market their biggest shows. Bridgerton, Stranger Things, and even The Crown receive prominent advertising. But Meghan’s cooking show? Completely absent. Fresh off her reinvention from former royal to Oprah’s go-to guest, she’s now attempting to brand herself as a celebrity chef. And Netflix? They seem entirely uninterested. Instead of giving her show the kind of push they offer other high-profile projects, they appear to have quietly shelved it. Perhaps they took one look at her Instagram activity and decided they’d rather not be associated with her.
Her social media strategy has been chaotic, with an endless stream of posts featuring everything from overpriced lemons to "emotional support strawberries." That seems to be her entire promotional approach—posting fruit pictures while clamoring for attention. It reeks of desperation. Sure, Netflix might not have been keen on a massive marketing blitz, but the complete absence of even a single billboard on Sunset Boulevard or a trailer on their own platform is telling. When Netflix refuses to advertise something they’ve already invested in, that’s a major red flag. They have no problem promoting shows with far less star power, so their silence on Meghan’s project speaks volumes.
It’s hard not to wonder if Netflix is avoiding a potential embarrassment, recognizing that the public might not be receptive to With Love, Meghan. Meanwhile, Meghan’s social media efforts grow increasingly frantic. She’s posting more random food shots and staged "candid" moments than ever before, hoping to stir up interest. But instead of building excitement, she’s generating secondhand embarrassment. Posting selfies with oversized strawberries and showcasing fruit bowls as if that will entice people to tune in—at this point, the show seems less about cooking and more about maintaining relevance in an industry that has long moved on.
Netflix, on the other hand, appears content to sit back and let the spectacle unfold. They seem to be watching from the sidelines, knowing that once Meghan’s contract expires, they can quietly let With Love, Meghan fade into oblivion. And really, by refusing to push a show they suspect will flop, they may just be doing themselves—and everyone else—a favor.
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