Meghan Markle has encountered yet another obstacle on her quest to establish herself as the next Martha Stewart—minus the actual talent.
This time, it’s not a failed podcast, a canceled Netflix deal, or a PR disaster. Instead, it’s her ill-fated attempt at launching a clothing brand under the name "As Ever." Astonishingly, she didn’t even take the time to check whether the name was already in use. Spoiler alert: it was. In 2022, Meghan set out to grace the world with her vision for fashion, filing a trademark application for "As Ever" to cover a range of products, including clothing, aprons, jams, and even dog biscuits.
However, in July 2023, the U.S. Patent and Trademark Office (USPTO) rejected the application due to its similarity to an existing Chinese fast fashion brand. Unlike Meghan—whose career largely consists of announcing ventures that never come to fruition—this brand actually sells clothing.
Faced with this setback, did Meghan acknowledge her mistake and accept that a simple Google search could have saved her time and legal fees? Of course not. Instead, she quietly revised her application, removing clothing from the list of covered products, and resubmitted it in January 2024. Eventually, "As Ever" received approval—but not for clothing.
This leaves two possible outcomes. Either Meghan gives up on her dreams of a fashion empire and focuses on selling overpriced jam and dog treats, or she pivots and launches a clothing brand under an entirely new name. Given her history of branding everything with her children’s names, it wouldn’t be surprising if a cutesy "Archie & Lily" label soon appeared on store shelves.
The real question is: would anyone actually buy Meghan Markle-branded clothing? Her personal style is best described as ill-fitting and uninspired, hardly the mark of a fashion icon. Everything she wears seems to fall into one of several unfortunate categories—poorly fitted, excessively wrinkled, unflattering for her skin tone, seasonally inappropriate, or simply mismatched. Her accessorizing attempts often add to the chaos, making even designer outfits look frumpy and disjointed. It’s as if she wakes up each morning with the singular goal of making high-end fashion appear as unremarkable as possible.
Perhaps the most amusing part of this saga is the sheer lack of basic business sense involved. Any competent entrepreneur would have checked the availability of "As Ever" before filing a trademark application, but Meghan, ever the embodiment of poor planning, didn’t bother. She’s making rookie mistakes while attempting to compete with actual fashion powerhouses. Watching her repeated failures is almost like observing a toddler stack blocks, only to knock them over again and again.
If Meghan Markle does manage to launch a clothing line, one thing is certain: it will likely be another overpriced, underwhelming venture that no one asked for.
