The audacity of what’s happening in Montecito has reached a new level, and Prince William has finally had enough of watching his mother’s memory being exploited for profit.
The latest move from the Sussex camp is nothing short of desperate, as Meghan Markle's new brand is yet another blatant attempt to capitalize on Princess Diana’s legacy. What makes this particularly appalling is that it directly targets one of Diana’s most personal and heartfelt gestures—her way of signing off letters to those she truly cared about.
Sources confirm that Diana would often sign her personal letters with "As ever, Diana," a phrase that conveyed warmth, sincerity, and consistency to the people who meant something to her. It was an intimate and genuine expression, deeply personal and uniquely hers. And now, Meghan Markle, in yet another brazen move, has decided to commercialize this special phrase. The shamelessness of this act has finally pushed Prince William to his breaking point, and who could blame him? Imagine watching someone repeatedly attempt to profit from your beloved mother’s memory—especially someone who never even met her.
This isn’t just about a brand name; it’s about a calculated and ongoing effort to associate Meghan with Diana’s legacy. The level of strategy involved in this is glaringly obvious. Palace insiders have noted that Diana’s use of “As ever” symbolized her unwavering presence, sincerity, and commitment to those in her life, particularly during difficult times. Now, ask yourself: does any of that sound like Meghan Markle? Consistency? Only in making headlines for all the wrong reasons. Sincerity? The only sincere thing about Meghan is her relentless pursuit of fame and attention. Unwavering presence? She’s certainly persistent—especially in staying in the spotlight. But warmth, familiarity, and reassurance? The only thing reassuring about Meghan is that she can always be counted on to make everything about herself. The stark contrast between Diana’s genuine kindness and Meghan’s calculated PR stunts couldn’t be more obvious.
Then there’s the absurd claim from Sussex supporters that Meghan is a “writer and communicator at heart.” If empty corporate jargon and self-promotional word salads qualify as writing, then perhaps. But in reality, all she has done is churn out hollow PR statements. What truly infuriates Prince William is how blatant this latest attempt at hijacking Diana’s memory is. This isn’t about subtle nods or tributes; this is about forcing a direct and intentional association between Meghan and Diana in the public’s mind. And there’s nothing subconscious about it—it’s about as subtle as a sledgehammer.
The timing of all this is equally distasteful. While Catherine is recovering with dignity and grace, while the working royals are carrying out their duties quietly and without fanfare, Meghan is in Montecito playing dress-up with Diana’s memory. The contrast could not be starker. And where is Harry in all of this? Silent, as his wife commercializes his mother’s personal sentiments. The Harry of years past would never have tolerated this, but that Harry is long gone—replaced by a version who seems to have no issue with his wife exploiting everything his mother stood for.
Let’s not forget what Diana actually represented—genuine service, human connection, and breaking down barriers. She was authentic in a way that cannot be faked. Meghan, on the other hand, loves to throw the word “authentic” into her PR messaging, but repetition does not make it true. William’s frustration is entirely understandable—Diana is his mother, not some branding tool to be repurposed for a Montecito money-making scheme.
Even the most devoted Sussex supporters must be growing tired of these relentless attempts to fabricate a Diana connection. It’s becoming embarrassing—like watching someone at a party try too hard to impress, while everyone else just exchanges awkward glances. And let’s not pretend this is an isolated incident. Meghan’s attempts to insert herself into Diana’s legacy have been a recurring theme: the engagement interview where she claimed Diana was “with us on this journey,” the constant use of Diana’s jewelry, the carefully staged photographs meant to echo iconic Diana moments. None of this is accidental—it’s a deliberate strategy, and a particularly grotesque one at that.
William’s anger isn’t just about this one incident; it’s the cumulative effect of watching someone systematically try to co-opt his mother’s legacy for personal gain. Diana’s memory deserves better than to be reduced to a branding gimmick for overpriced lifestyle products. And the audacity of claiming that this brand represents “authenticity” is laughable. What’s authentic about taking someone else’s deeply personal signature and turning it into a commercial venture? What’s authentic about trying to create artificial links to a woman you never even met?
The timing of all this is especially cruel. King Charles is focusing on his health, Catherine is recovering from surgery, and the working royals are stepping up to maintain stability. Meanwhile, in Montecito, it’s just another day of exploiting Diana’s memory for profit. What makes this all the more tragic is that Diana had an incredible ability to connect with people in a genuine, heartfelt way. Meghan’s attempts to mimic that come across as cold, calculated, and commercial. It’s like trying to replicate warmth through a photocopy—it just doesn’t work.
And where is Harry? The same Harry who once spoke passionately about protecting his mother’s memory? The same Harry who, along with William, was always so careful about how Diana’s legacy was honored? Now, he stands by as his wife turns Diana’s personal gestures into business assets. The contrast between the two brothers has never been more apparent. William is continuing Diana’s legacy through meaningful charitable work and real human connection, while Harry watches silently as Diana’s memory is transformed into just another piece of the Montecito marketing machine.
Diana’s “As ever” wasn’t a marketing ploy—it was a sincere and personal sign-off, a way of expressing care and connection. It was real, intimate, and heartfelt—everything this commercial exploitation is not. The palace’s frustration is completely justified. This isn’t just about a brand name; it’s about respecting what should remain sacred. But in Montecito, nothing is sacred if it can generate publicity.
This is about more than a simple trademark; it’s about basic decency and respect. Diana’s memory deserves better than to be reduced to a marketing scheme for luxury products. This isn’t over, and William’s patience has finally run out. The line has been crossed, and it’s time for the exploitation of Diana’s legacy to stop. When we support William, Catherine, King Charles, and Queen Camilla, we are supporting the true essence of the monarchy—dignity, service, and a genuine legacy—not the Hollywood spectacle unfolding across the Atlantic.
