Meghan Markle's latest entrepreneurial efforts have once again hit a roadblock. Reports suggesting that her newly rebranded "As Ever" products would be featured in Netflix pop-up shops in Texas and Philadelphia have been firmly denied.
According to The Telegraph, her latest business venture includes selling dried biscuit and crepe mixes, along with trademark filings for cookie mixes, edible dried flowers, candy sprinkles, and cocktail mixes. It seems she's throwing a wide assortment of products into the market, hoping that something will gain traction.
Her supposed partnership with Netflix has turned into yet another public relations misstep. In an Instagram video brimming with excitement, Meghan announced her new business while implying ties to the streaming giant. However, Netflix swiftly refuted these claims, stating that reports of her products being sold in their pop-up shops were completely untrue. It appears Meghan may have been attempting to strongarm Netflix into acknowledging a partnership that simply doesn’t exist, perhaps hoping that the mere suggestion of their involvement would compel them to play along. Instead, the company reportedly had to contact her representatives at WME to clarify the situation, leading to speculation that her agency is now trying to distance itself from the debacle.
The reality is clear—there is no branding deal, no signed partnership, and certainly no Netflix pop-up shop making room for Meghan’s cookie mixes. Whether she genuinely believed this venture would materialize or was attempting to manifest it into existence, the result remains the same. This isn’t the first time she has tried the "fake it till you make it" approach. Previous rumors of a Dior deal were quickly shut down, just like her supposed exclusive partnership with Audible, which turned out to be non-existent. Meghan has a pattern of announcing deals that don’t actually exist, as if speaking them into reality will somehow make them official.
Netflix, on the other hand, appears content to remain silent until their contract with her expires. They didn’t even include her upcoming show in their list of new releases, a subtle indication that they are ready to move on. The stark contrast between her past life—attending royal engagements, mingling with world leaders, and engaging in international diplomacy—and her current efforts to sell pancake mix out of a non-existent Netflix store is striking. What was once a carefully curated public image is now unraveling, and her dream of becoming the next lifestyle brand mogul appears to be fading fast.
So, what’s next? Will Meghan pivot to wellness products, launch a spiritual retreat, or introduce a signature candle collection infused with the essence of "As Ever" desperation? Only time will tell. One thing is certain—Netflix wants no involvement. "As Ever" might be the brand’s name, but in this case, it’s more like "As Never."
