Speculation is mounting that Meghan Markle’s latest venture, With Love, Meghan, has become another casualty of Netflix’s calculated and very public decision to withhold promotional support.
No billboards, no buzz, no marketing push—nothing. It’s as if the streaming giant is doing everything possible to ensure this project never gains traction. In Los Angeles, billboards are a massive deal. They dominate every major street, showcasing upcoming movies, television series, and reality shows. Yet, for Meghan’s project, there hasn’t been a single sign—no advertisements, no mentions, just radio silence. It’s almost as if Netflix is playing a game of hide-and-seek, except Meghan's show is the one they’ve chosen to keep completely out of sight.
Netflix is known for investing millions in promoting its biggest hits. Shows like Bridgerton, Stranger Things, and The Crown receive substantial marketing campaigns, with billboards plastered all over Los Angeles. But for Meghan’s cooking show, there’s nothing. She transitioned from a former royal to a talk-show favorite and is now trying to carve out a niche as a celebrity chef. Yet, Netflix appears to be saying, “No thanks, we’ll stick to content people actually want to watch.”
This lack of promotion doesn’t seem accidental. If anything, it looks like Netflix is deliberately stepping away from the project. Meghan was expected to be a major asset in the streaming deal, but instead of giving her show the standard promotional treatment, Netflix appears to have quietly put it on pause.
Perhaps the decision was influenced by the chaotic rollout of Meghan’s social media presence. Her Instagram posts have been a mix of overpriced lemons, emotional-support strawberries, and other random snapshots, making for an unconventional marketing strategy. Rather than an engaging campaign, it comes across as a desperate attempt to generate attention. Posting fruit pictures while subtly pleading for viewership isn’t exactly the mark of a strong promotional plan—it’s more a sign of dwindling relevance.
Even if Netflix wasn’t planning an over-the-top marketing campaign, it’s surprising that they didn’t even allocate a few billboards on Sunset Boulevard or a simple trailer on their own platform. When a company of their scale doesn’t even attempt to build hype, it raises serious concerns. Netflix has no issue promoting projects with far less name recognition, so their complete lack of enthusiasm for Meghan’s show suggests they see no real value in pushing it. Perhaps they fear public backlash or just don’t believe the show is worth the investment.
Meanwhile, Meghan’s social media activity has only become more frantic. Her feed is flooded with random food images and carefully curated candid moments, an apparent attempt to generate interest. However, rather than building excitement, it seems to be fueling secondhand embarrassment. Posting selfies with oversized strawberries as a promotional tool for a cooking show feels less like a serious branding effort and more like an attempt to cling to relevance in an industry that has largely moved on.
Netflix, on the other hand, appears content to sit back and watch the spectacle unfold. They know that once Meghan’s contract expires, With Love, Meghan will fade into obscurity, and they won’t be left holding the blame for its failure. Their reluctance to promote the project might actually be a strategic move—one that spares them the embarrassment of trying to convince audiences that this show is worth their time.
So, is Netflix doing itself a favor by keeping its distance? It’s a bold stance to refuse to market something they’ve already invested in, but in this case, it might be their smartest decision yet.
