Meghan Markle has returned, once again, this time offering us herbal tea bags as the latest installment in her ever-expanding lifestyle brand. On May 14th, she graced Instagram with a post showing herself spooning a mix of dried leaves into a loose-leaf tea bag.
The caption read “simplicity,” though the image told a different story—her hands were decked out in Cartier jewelry worth thousands, making the ritual feel anything but simple. Dressed in her typical neutral wardrobe, Meghan seems deeply committed to the color beige—as if determined to merge with her surroundings. It’s a visual signature at this point, a carefully curated earth-toned anonymity. Perhaps it's an attempt to convey serenity, mindfulness, or a misunderstood aura. Either way, the result is more monotone than meaningful.
As for the tea itself, it appears to be a chaotic handful of what could easily be mistaken for garden scraps—withered petals, small twigs, possibly hamster bedding. It’s a strangely theatrical production for something so ordinary. After all, you can purchase loose-leaf tea strainers or pre-filled bags at your local market without the fanfare or inflated cost. But, as expected, her brand “As Ever” will happily sell you the same thing at three times the price under the guise of luxury.
Then there’s the issue of hygiene. Meghan is seen handling edible herbs with bare hands—hands covered in ornate rings and, presumably, the remnants of her last snack. If fast food workers have to remove jewelry for health reasons, why should handling consumables in a private label be any different? It's more spectacle than substance, and yes, the camera lingers on her trio of rings: the engagement ring, the wedding band, and the eternity ring. If she could package a lip balm and market it by rubbing it on her engagement ring, she probably would—“now available in royal shimmer.”
Let’s not forget what was once promised. A return to acting, billion-dollar deals, cultural impact. What we received instead: stress patches, watery jam, and now DIY herbal sachets that resemble pet bedding. In some circles, "bagging tea" has a very different meaning, but maybe she’s leaning into the innuendo as part of her famously confusing branding.
This whole endeavor feels less like a luxury product launch and more like an Etsy store run by someone who just discovered sage bundles and Pinterest boards. Meghan isn’t just packaging herbs—she’s unravelling logic, testing patience, and defying expectations in all the wrong ways. If overpriced dried leaves packaged with vague spirituality are your thing, “As Ever” is here to help. But if you’re looking for real substance, or even real tea, you’re better off elsewhere.
Now someone, please—rip open one of those bags and check if it’s just Lipton with lint. Because honestly, the entire production feels as overdone, crumpled, and bewildering as the brand itself.
