Meghan Markle has received a stark warning about a critical element her brand may be lacking—something that could jeopardize its future if not addressed soon.
Brand and culture expert Nick Ede shared his concerns during an interview with Newsweek, where he discussed the current state and direction of Meghan’s brand, As Ever.
Ede emphasized the importance of authenticity, noting that it should be at the core of Meghan’s brand identity. He expressed understanding for her reluctance to compromise the product’s value by making it too mainstream, acknowledging her desire to maintain an artisan, small-batch aesthetic. According to him, this approach helps preserve the brand’s unique appeal.
However, he also pointed out the potential risks of avoiding scale, especially given Meghan’s platform and influence. With her reach—particularly through partnerships like the one with Netflix—scalability becomes crucial. Ede warned that while it would be unfortunate for her to dilute the brand’s original vision, meeting growing demand may require sourcing from new suppliers or even diversifying the product range.
Ultimately, he stressed that consistency is what currently appears to be lacking. Without it, the brand risks losing its momentum and clarity. Ede concluded that addressing this gap is vital if Meghan wants to build a lasting and successful brand.
