In a bid to expand her business portfolio, the renowned actress has assumed the role of "creative director" at a dietary supplements company.
Back when Rachel Green graced television screens in the early 2000s, fans worldwide were enamored by the iconic long hair sported by Jennifer Aniston's character on "Friends." This signature haircut became a phenomenon, with countless women replicating it. Riding the wave of the show's popularity, Aniston transformed into a beauty icon. She capitalized on the intrigue surrounding her to become a lucrative advertising figure, raking in millions.
Yet, Aniston's involvement in the beauty and cosmetics industry takes a significant leap forward as she now takes charge of a company in this sector. Over the weekend, with a vast following of more than 35 million, the actress disclosed through her Instagram profile that she had assumed the role of creative director at a food supplement company.
Excitement brimmed in her message: "I am thrilled to announce my new role as the head of the creative office at Vital Proteins." She shared this alongside a picture featuring her surrounded by the brand's products. This company specializes in dietary supplements, offering everything from flavored waters to proteins, gelatins, and drinkable collagen, all the rage in beauty circles despite scientific doubts regarding oral absorption.
Aniston's journey with these products dates back several years, and when the opportunity arose for a more profound involvement with the brand, she seized it. Advocating for holistic wellness, she emphasizes the importance of collagen and promises to divulge more details soon.
Her latest business endeavor entails not only starring in advertisements for the company but also a deeper engagement with its operations. Although she's been a consumer of the products since 2016, the brand highlights that she will now "contribute her unique vision to the firm's product innovations and strategy, drawing from her personal experience." Furthermore, she'll take part in the upcoming December advertising campaign, elevating her role to that of an ambassador with a more prestigious position and undoubtedly a more substantial income.
Aniston's position seems to hold more prestige than day-to-day responsibilities, allowing her to harmonize her television and film projects seamlessly. Moreover, her influence extends beyond the screen, as she has ventured into production and even directing in the past decade.
Since 2008, Aniston has been investing her resources in audiovisual projects, both as an actress and as a producer. Her maiden production was a romantic comedy, "The Girlfriend of My Dreams," in which she also starred alongside Steve Zahn. The film, with a budget of $2.4 million, grossed $3.7 million, marking a successful debut for the actress-turned-producer. She continued to invest in films, sometimes featuring in them and at other times, such as the TV movie "Five," which she co-directed.
Her most recent significant move was investing in one of the year's most successful series, "The Morning Show," which also marked her return to television. The Apple TV+ series not only earned her a Golden Globe nomination and a SAG award but also proved to be a financial success due to her investment. This series rekindled her enthusiasm for being in front of the camera. Otherwise, she might have delved into interior design, a passion she's vocal about, or perhaps become an expert in dietary supplements.
