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The hidden messages in 'End Game', Taylor Swift's latest video

Every time Taylor Swift releases a video clip, her fans are responsible for detailing every detail. It is not new that the singer sends "signals" through her lyrics, and 'End Game', her new song with Ed Sheeran for 'Reputation', is no exception.

The hidden messages in 'End Game', Taylor Swift's latest video

That Taylor Swift's latest album, 'Reputation', is full of hints is a fact. In Look What You Make Me Do, the first single of this new stage, Swift attacked Kanye West and Kim Kardashian for the public 'bullying' that the couple did to the singer through social networks.

However, 'End Game' has different lyrics, in which it seems to talk about a new relationship. The song talks about two people of great reputation, who have heard about each other countless times. Everything indicates that the recipient of this topic is Joe Alwyn, Taylor's current boyfriend.

We know little about their relationship, since the singer has remained "apart" from public life for the last year. "The video shows Taylor on a night out. All the places are places she has been with Joe. This year she has spent months unnoticed in London and has been out a lot more than people have realized. It's quite revealing that she has spent time in these usual and unexpected places. She wants to show people that she is just a normal girl," the Telegraph reports.

Why is the final destination London?

In the video clip there is a detail that would confirm that 'End Game' is about Joe Aldwin. During the video, Taylor travels through different cities (Miami and Tokyo) but her final destination is London. Joe Alwyn is British and rumors suggest that they met in the British capital. In the lyrics Taylor sings that she "doesn't want to be another ex."

Other details of the video that have not gone unnoticed by fans are "messages" related to Taylor's personal life.

The snake, symbol of your empowerment

When Kim Kardashian related her to the snake emoji, the artist's haters flooded her social networks with comments with said emoji. However, Taylor Swift has known how to take that "insult" to her territory and turn it into one of her hallmarks. We already saw it in the video for Look What You Make Me Do and she repeats it now in a scene where we see her wearing a snake print dress.

Her cats, her best friends

Several Internet users have claimed that the Tokyo store signs that we can see in the video actually have the names of Taylor Swift's cats written on them: Meredith and Olivia.

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