Critics are tearing into Meghan Markle's latest foray into the lifestyle industry, lambasting its unfortunate name choice.
Meghan unveiled her new brand, American Riviera Orchard, through an Instagram post. However, the reception to this announcement has been underwhelming, especially within certain circles. The Royal News Network reported on X that Meghan Markle's naming skills continue to disappoint, this time with the cumbersome "American Riviera Orchard," deemed too lengthy and lacking in catchiness.
Moreover, criticism was directed at the promotional video featuring Meghan strolling around a $14 million mansion in an extravagant gown, hardly portraying accessibility. Such missteps draw comparisons to Blake Lively's short-lived venture, Preserve, which folded after a year.
Responding to the confusion surrounding the brand, one user queried its nature, questioning if it's a hotel, wine label, restaurant, blog, or fashion label, highlighting the perplexing nature of its name choice. Another user chimed in with amusement, labeling the name "weird" and criticizing the apparent self-indulgence implied by the title. However, there was a hint of relief expressed that this venture might distract Meghan from her ongoing battles with the Royal Family.
A scathing article by Vulture ridiculed Meghan's Instagram announcement, particularly considering the tumultuous state of the Royal Family. Amidst crises involving King Charles's cancer diagnosis and the Princess of Wales's recovery from surgery, Meghan's timing for launching American Riviera Orchard was deemed questionable. Despite the backlash, the brand's trademark application reveals plans to offer tableware, drinkware, kitchen linens, and edible treats such as jellies, jams, and cookbooks, teasing potential expansions in the future.
Rachel Handler, a writer for Vulture, humorously likened the name "American Riviera Orchard" to something fit for Blake Lively's imaginary seventh child, prompting speculation about what else the brand could encompass. Amid accusations of insensitivity for promoting her business during a royal crisis, Meghan is criticized for leveraging her title to sell lifestyle products, contradicting her purported feminist ethos.
The choice of "American Riviera Orchard" is believed to reference a property in Santa Barbara, California, dubbed the "American Riviera" for its sunny climate and picturesque landscapes. Despite the controversies, Page Six reports that the brand will focus on home, garden, food, and general lifestyle content, hinting at a potential niche in the market.
