Meghan Markle and Prince Harry have embarked on a new venture, adopting roles akin to the Royal Family, but with a Californian twist.
The decision to enlist a press secretary might raise eyebrows, but for Meghan and Harry, it's a strategic move in building their team. Miranda Barbett, formerly the director of Global Communications, now assumes the position of Vice President of Programs and Media Operations. This addition underscores their commitment to expanding their media presence.
In tandem with Barbett's promotion, the Duke and Duchess of Sussex welcome two new Communications Executives, Charlie Gibson and Kyle Bullia. Gibson, stationed in the UK, steps into the role of Director of Communications, focusing on European media relations. With two decades of experience in brand management, Gibson brings a wealth of expertise garnered from leading campaigns for renowned clients like Instagram and Samsung.
Meanwhile, Bullia takes up the mantle of Deputy Press Secretary and Director of Communications for US media, based in Los Angeles. His background at the United Talent Agency lends a unique perspective to their communication strategy. This restructuring follows Bullia's departure from UTA, highlighting Meghan and Harry's dedication to assembling a proficient team.
Critics may question the necessity of such appointments for a relatively small enterprise. However, Meghan and Harry's aspirations extend beyond mere celebrity. Despite their disdain for traditional royal duties, they recognize the importance of effective communication in shaping their public image.
The skepticism surrounding Meghan and Harry's recruitment efforts echoes in online forums. Some deride their titles as overly grandiose for their modest endeavors. Yet, Meghan and Harry persist in cultivating an aura of significance, akin to global power players.
As dissenting voices grow louder, Meghan and Harry remain undeterred. Their resolve to carve out a unique identity amidst royal ties and Hollywood allure persists, even as critics scoff at their aspirations.
