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Birks CEO Distances Himself From Meghan Markle After Backlash & Sales Drop

Since 1879, Birks has drawn inspiration from Canada, reflecting the authenticity, community, and culture embodied by the Canadian spirit. 

Birks CEO Distances Himself From Meghan Markle After Backlash & Sales Drop

This inspiration finds expression in their jewelry designs, characterized by rare beauty and grace, evoking a rich sense of belonging. Birks pays tribute to the wonders of Canadian nature with designs that capture its timeless beauty. Due to a profound love for nature, Birks has made a sustainable and ethical commitment to the land that inspires their incredible creations.

Meghan Markle is an avid admirer of Birks’ creations. However, her association with Birks has come under scrutiny. Controversy erupted months ago when speculation arose online suggesting that Birks, a prestigious Canadian jeweler, had secretly compensated Meghan with a substantial payment to publicly wear and endorse their rings following her marriage into the royal family. Despite denials from Kensington Palace, rumors persisted, insinuating that Meghan had struck a lucrative deal behind closed doors. 

After all, any product endorsed by a royal instantly becomes coveted. Consequently, consumers initiated a boycott against Birks, flooding social media platforms with allegations that the jeweler was exploiting Meghan to promote overpriced jewelry at the expense of Princess Diana’s legacy. Sales plummeted by over 20% amid the growing backlash. Although Birks' CEO reiterated that no financial transactions had occurred, the damage was irreversible. In a leaked email, Birks claimed that Meghan wears Birks items of her own accord, clarifying that they do not pay her to wear their products.

Recently, Meghan traveled to an African country with her husband, Prince Harry, to promote the Invictus Games. During the trip, Meghan made several outfit changes, reportedly spending almost £120,000 on jewelry and new clothes. This decision has been criticized by some, given the extreme levels of poverty in Nigeria. Additionally, Meghan Markle’s photos from Nigeria reignited rumors that she had undergone breast augmentation. During one outing, when Prince Harry and Markle attended an exhibition volleyball match, she wore a keyhole sundress with a high leg slit featuring a bold black and tan printed fabric in a palm frond pattern.

A user on X shared a photo of Markle from this outing, pointing out her flat chest. The user also shared another photo of the Duchess from her time as a briefcase girl on "Deal or No Deal," where she wore a red dress, and her breasts appeared noticeably fuller. The user captioned the tweet, "So I'm assuming the implants were removed at some stage." The post received several responses, with many observing the same. They poked fun at Meghan, suggesting she could inflate or deflate her body parts just like a baby bump when she was pregnant.

One commenter remarked, "No, they’re made of the same material as the moon bump. Sometimes it’s inflated, sometimes it drops lol." Another added, "Mystery of the moon bump solved. Of course not; she can at will inflate or deflate any part of her chest or abdomen. She has many superpowers unknown to mankind, didn't you know that?" A third person said, "They come and go just like the moon bump," while another commenter, with a smirking face emoji, said, "The implants have decided to step back from royal life but in the end, they found a half in half out agreement. So it depends on the photos: now you see them, now you don't. Same arrangement for Harry's wig," and another user chimed in.

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