The grand debut of American Riviera Orchard has crashed and burned spectacularly.
Meghan Markle's trip to Nigeria, aimed at drumming up Instagram followers for her new beige brand, didn't quite go as planned. In a country of 200 million people, her follower count actually took a nosedive. Oops! Someone forgot to read the room. Perhaps if Meghan had spent less time parading around and more time developing a solid strategy for launching her brand, things might have turned out differently. But no, Meghan went ahead with her usual approach, confident in her self-proclaimed expertise.
To salvage the situation, Meghan hired a PR expert to analyze the launch of American Riviera Orchard. Unsurprisingly, the expert's assessment was as harsh as a sunburn in July. From strategy to execution to outcomes, every aspect of Meghan's plan was deemed an epic fail. If this had been a school project, it would have earned her a trip to detention. If it were a consultant's proposal, they'd be packing their bags and heading back to the drawing board.
Let's take a stroll down memory lane. On March 14th, American Riviera Orchard made its online debut with a minimalist website, an invitation to join a newsletter, and absolutely no product information. It left people more confused than intrigued. The Instagram account was a barren wasteland of nine squares with no interaction, comments disabled, and tags turned off. Shutting out the world didn’t exactly generate excitement for the big launch.
Fast forward to mid-April, and Meghan was sending jars of strawberry jam to influencers. However, most of these influencers were just Meghan's friends, not exactly the cream of the crop when it comes to influencing. Only a handful bothered to post about the jam, and even fewer gave it any real attention. Just like that, the moment fizzled out faster than a wet firework.
So, what's the verdict? According to our trusty PR expert, American Riviera Orchard had all the makings of a success story but was doomed by Meghan's lackluster leadership. No amount of engagement, influencer strategies, or social media campaigns can resurrect this sinking ship. Meghan's narcissism strikes again; she believed her mere presence would be enough to sell the brand, but the real world doesn’t work like a fairy tale.
And that, my friends, is the not-so-sweet tea of American Riviera Orchard's epic flop. But here's the twist: Meghan's feeling low. Can we really trust the stories coming from a team tasked with repositioning her as a lifestyle influencer akin to Gwyneth Paltrow? Meghan's sudden silence is now attributed to feeling let down by the public. Apparently, we haven't embraced her adventure with open arms. But who’s to blame for this misstep? Perhaps it's time for Meghan to reassess her strategy and target audience.
Unfortunately, her team, relying on hefty paychecks, dare not point out any flaws. Instead, they offer reassurances and promise to re-evaluate. Meanwhile, jam production has come to a halt, leaving Meghan feeling deflated. Despite a warm reception in Nigeria, she's grappling with the realization that not everyone's on board with her latest endeavors.
