According to the Daily Mail, Meghan Markle is preparing to launch a new lifestyle brand named American Riviera Orchard.
This brand will encompass various ventures, including a cooking series on Netflix and a branded rosé wine. Meanwhile, Meghan continues to demonstrate loyalty and solidarity by supporting her friends, notably her longtime friend Victoria Jackson.
Victoria Jackson, a prominent figure in Meghan's inner circle, recently relaunched her iconic 1980s cosmetics brand, "No Makeup Makeup." Meghan showcased her support by wearing Jackson's product at the ESPY Awards, where her husband, Prince Harry, received the prestigious Pat Tillman Award. Meghan's makeup artist, Daniel Martin, highlighted this endorsement on Instagram, emphasizing that Meghan's promotion was purely out of friendship and not a paid collaboration.
The relationship between Meghan and Victoria Jackson is deeply rooted in years of friendship, reportedly initiated by feminist icon Gloria Steinem. Jackson, known for her successful Victoria Jackson Cosmetics line, has been a steadfast supporter of Meghan. She even lent a home to Meghan for a photo shoot with The Cut in 2022 and hosted Meghan's 41st birthday celebration at her Santa Barbara ranch.
Victoria Jackson made a significant impact in the beauty industry with her cosmetics line, initially sold through infomercials and QVC. However, she stepped back from the business after her daughter was diagnosed with a rare autoimmune condition, leading her to establish a charity focused on research for treatments and cures. In 2021, Jackson returned to the industry, launching age-positive skin creams under the Kind Science banner in collaboration with Ellen DeGeneres, another close friend of Meghan.
Meghan's new lifestyle brand, American Riviera Orchard, is set to launch later this year. The brand aims to offer a range of homewares and food items, starting with a cooking series on Netflix and a branded rosé wine. The timing of this announcement coincided with Prince Harry's recent ITV interview, which received mixed feedback. This strategic release could be seen as an effort to shift the narrative and minimize any negative impact from the interview.
The Daily Mail and other tabloids continuously seek content about Meghan and Harry, often spreading rumors and speculations. Meghan's public support for Jackson's makeup line serves multiple purposes:
Free PR for a Friend: By promoting Jackson's reintroduced product line, Meghan provides valuable publicity for her friend's business, potentially rekindling interest among former customers.
Future Endorsement Opportunities: If the sales of "No Makeup Makeup" gain traction, Meghan could negotiate a paid endorsement deal.
Debunking Rumors: Meghan's actions subtly address and refute various rumors, such as the private jet controversy. Despite rumors of tension over Meghan's use of Jackson's private jet, their friendship remains strong, as evidenced by their collaboration.
Relationship with Ellen DeGeneres: Contrary to claims of a fallout, Meghan and Ellen remain close friends, albeit with busy schedules that limit public appearances together.
Status of American Riviera Orchard: Any mention of Meghan's involvement in promotional activities reinforces that the lifestyle brand is still progressing, with exciting ventures on the horizon.
Birthday Celebrations: Meghan's past birthday celebration at Jackson's ranch underscores their enduring friendship and social connections, countering any narratives of isolation.
For most people, getting an endorsement from Meghan would feel like a significant achievement, a badge of honor. Her influence and support can bring substantial attention and success to any venture she endorses.
