Prince William and Princess Catherine have set their sights on the United States, leaving Prince Harry and Meghan Markle reportedly envious.
The Prince and Princess of Wales are preparing for a significant power move that could potentially outshine their counterparts. According to reports, William and Catherine have successfully navigated the intricate process of securing approval from the U.S. Patent and Trademark Office for the Royal Foundation's trademark registration. Meanwhile, Harry and Meghan are facing difficulties with their own trademark ventures, with Meghan’s ambitious "Archewell" project, dubbed the American Riviera Orchard, suffering multiple setbacks and rejections.
The Mail on Sunday recently revealed that this strategic move by William and Catherine may be a strong indicator that Princess Catherine is recovering from her previous health battle with cancer. Despite her health challenges, she has been quietly focusing on her well-being while also planning the expansion of their charitable foundation in the U.S., with an emphasis on mental health initiatives and fundraising. In stark contrast, Harry and Meghan seem to be relying heavily on high-profile interviews and Netflix specials, while William and Catherine demonstrate how royalty is done—with grace, poise, and strategy.
The understated elegance and sense of duty shown by William and Catherine stand in sharp contrast to the tabloid-fueled drama often associated with Harry and Meghan. The Sussexes’ time in the spotlight appears to be waning, much like Meghan’s past media endeavors. By contrast, the Waleses are reinforcing the strength of the Windsor name and wielding their influence with an admirable level of class. It appears that this new strategy by William and Catherine has left the Sussex camp unsettled, worried about the potential impact on their own standing.
William and Catherine’s careful and meticulous approach to securing the trademark reflects a level of organizational finesse that has been noticeably absent from Meghan’s ventures. The paperwork submitted for the Royal Foundation’s trademark is reportedly flawless, a testament to the skilled and diligent staff working behind the scenes. It’s ironic that Meghan once boasted about her attention to detail, as it seems she could learn a thing or two from the Waleses’ approach.
Unlike the Sussexes, who appear to be pursuing a more commercial and opportunistic approach by branding numerous products for profit, William and Catherine’s venture into the U.S. is both practical and purposeful. They are expanding their charitable outreach out of necessity, not as part of a publicity stunt. Harry and Meghan could take notes on how to handle their royal connections with dignity rather than overextending themselves through poorly thought-out initiatives.
Meghan’s brand has suffered particularly after her trademark application was rejected. She now faces a tight deadline to amend the application and address the issues raised by the U.S. Patent and Trademark Office. If she fails to act swiftly, her plans to launch a lifestyle brand may collapse before they even begin. The 48-page rejection letter outlined numerous challenges, including geographical descriptiveness and overly broad product descriptions. Meghan's ambitious attempt to include items ranging from cocktail napkins to spatulas suggested she was launching a kitchenware empire rather than a focused lifestyle brand.
In contrast, William and Catherine’s trademark application is on track for approval, a result of their careful planning and legal precision. Meghan’s attempts, by comparison, seem more like the plot of a poorly scripted reality show. While Harry and Meghan continue to struggle in what appears to be a self-inflicted media soap opera, William and Catherine are quietly winning the admiration of the American public. The Sussexes may need to brace themselves, as the Waleses seem determined to show the world what genuine royal duty looks like—offering a masterclass in strategy and leadership. The future of the monarchy appears to be in capable hands—just not Harry and Meghan's.
