Meghan Markle's Instagram comeback has garnered attention, but not necessarily for the reasons one might expect.
Seven years after closing her original Instagram account and lifestyle blog, The Tig, Meghan re-emerged on the platform under the handle @Meghan on January 1st, 2025. Her return, intended to mark a fresh chapter, has instead sparked mixed reactions, with many drawing comparisons to Kate Moss’s iconic 1990s aesthetic—but not in a complimentary way.
Her inaugural post features a reel of Meghan frolicking barefoot on a secluded beach. Dressed in a loose-fitting white button-up shirt and white capri pants, she sprints toward the water, strikes various poses, and writes "2025" in the sand. The attempt at a whimsical, artsy Instagram vibe—evoking ethereal minimalism—appears forced. While the visuals aim for poetic simplicity, the execution feels derivative, reminiscent of Pinterest trends from the early 2010s.
Observers were quick to point out parallels with Kate Moss’s black-and-white photography style, tousled hair, and effortless allure that defined the 1990s. However, where Moss’s images epitomized effortless chic, Meghan's interpretation has been critiqued as overly staged and lacking authenticity. The bleak beach landscape, paired with her outfit and carefree demeanor, seems more like a nostalgic recreation than a fresh take.
This isn’t the first time Meghan has faced accusations of emulating iconic figures. Critics have long noted her nods to Princess Diana, Catherine, Princess of Wales, and now Kate Moss. Some question why she hasn’t leaned into influences from biracial American icons such as Halle Berry, who might resonate more with her own identity. Instead, her Instagram debut has been labeled uninspired—a dated homage rather than a groundbreaking statement.
Commenters didn’t hold back. One remarked that Meghan’s aesthetic felt "trapped in a time warp," as if the world hadn’t moved on from 1997. Others noted the low production quality of her reel, comparing it unfavorably to Moss’s professionally curated images. The reel, seemingly filmed in haste, lacked the polish and vision one might expect from a duchess re-entering the digital spotlight.
In an era of fast-evolving influencer culture, Meghan’s attempt at rebranding has been described as more parody than progress. Her efforts to channel Moss’s legendary minimalism missed the mark, underscoring the need for fresh inspiration and modern relevance. If nothing else, the debut post highlights a potential gap in Meghan’s team—a stylist, a creative director, and a social media strategist could help elevate her future content.
For now, the world watches as Meghan navigates this new phase, her Instagram comeback serving as a reminder of the lasting legacy of figures like Kate Moss. Whether she can evolve her aesthetic to resonate with today’s audience remains to be seen.
