Netflix appears to have found itself caught in the middle of a Sussex-related controversy that could make even the most seasoned executives long for a metaphorical "skip intro" button.
What's the latest debacle? None other than Meghan Markle and Prince Harry have ventured into what some are calling "disaster tourism." Instead of offering behind-the-scenes support or meaningful assistance, the Sussexes have been accused of making a public spectacle out of visiting an evacuation center amidst Los Angeles' devastating wildfires. This move led to harsh backlash, with critics branding them as opportunistic "disaster tourists."
Actress and writer Justine Bateman was particularly vocal in her criticism, taking to social media to label the pair as "ambulance chasers." Her post dripped with disdain as she described their actions as a "repulsive photo op," questioning their motives and highlighting their lack of residency in the affected area. "Are they politicians now? They don't live here; they are tourists—disaster tourists," Bateman remarked, encapsulating the sentiments of many critics.
Unsurprisingly, the Sussexes were not going to let the criticism go unanswered. Sources close to Meghan claimed that the accusations left her heartbroken, especially as someone who grew up in Los Angeles. For Meghan, the backlash felt like a tragic misunderstanding of her intentions to support her hometown. Harry, too, reportedly expressed disappointment, emphasizing that their presence was meant to convey solidarity, not opportunism. However, their critics argue that turning up for a highly visible photo opportunity during a tragedy might be more harmful than helpful, especially when it risks overshadowing the real issues.
Adding fuel to the fire, Netflix is reportedly less than thrilled with Meghan and Harry's latest actions. According to royal commentator Lady Colin Campbell, the streaming giant is increasingly frustrated with the couple's missteps. Inside sources allegedly described Netflix as frantic, lamenting the negative association with the Sussexes. Lady C didn’t mince words, stating that Meghan has a “knack for doing the wrong thing” and suggesting that the couple might be the worst investment Netflix has ever made.
Netflix’s predicament is further complicated by its ongoing attempts to produce a successful project with Meghan. The rumored cooking show, meant to showcase Meghan in a positive light, is now seen as a potential disaster. Critics argue that her involvement in tone-deaf public relations blunders only exacerbates the problem. With each new controversy, it becomes harder for Netflix to spin the Sussexes as assets rather than liabilities. Releasing such a show, some fear, could erode what little credibility the streaming giant has left in this partnership.
For Netflix, the solution seems obvious: encourage the Sussexes to take a step back, focus on meaningful contributions, and avoid turning tragedies into PR backdrops. Donations or partnerships with experts would likely be more impactful than highly publicized appearances. At the same time, Netflix must reckon with its decision to bet on a couple whose media presence often courts controversy. By aligning with Harry and Meghan, Netflix may have underestimated the long-term consequences of their penchant for self-promotion.
In the end, this situation risks becoming a lose-lose for all parties involved. The Sussexes face mounting public criticism, Netflix’s reputation is taking a hit, and the genuine issues at the heart of the LA wildfires risk being overshadowed by celebrity drama. For now, both the Sussexes and Netflix may need to reevaluate their strategies to avoid further fallout.
