Luxury French brand Osteot has quickly distanced itself from Meghan Markle following the fallout from her latest project, "As Ever," which has reportedly led to a significant decline in sales.
The high-end Parisian ceramics and fragrance company had been linked to Meghan’s new lifestyle brand, but sources now suggest that this association has become more of a liability than an asset. After a wave of backlash surrounding "As Ever," Osteot appears to have quietly severed ties with the Duchess of Sussex, seemingly overnight. Reports indicate that the controversy surrounding Meghan’s lifestyle venture has had a direct impact on brands connected to her.
Once celebrated for its elite clientele and artisanal craftsmanship, Osteot has allegedly experienced a downturn in sales since its connection to "As Ever" became public. Critics argue that Meghan’s brand, which aims to promote a high-end lifestyle, has struggled to resonate with consumers. Some industry insiders believe the backlash stems from skepticism over the authenticity and originality of her latest business endeavor. The growing controversy appears to have prompted Osteot to step back, with sources claiming the company has discreetly removed any affiliation with Meghan in an effort to protect its reputation.
Since stepping away from royal duties, Meghan has pursued various business ventures, though not all have been met with success. "As Ever" was expected to mark a major move into the luxury market, yet early reactions suggest it may not be the transformative brand she had envisioned. Osteot’s swift response raises further questions about the viability of Meghan’s latest business effort. With brands already distancing themselves and consumer interest appearing lukewarm, some experts predict that "As Ever" may face significant challenges in establishing itself as a credible luxury brand. For now, Osteot’s decision sends a clear message—business ties with Meghan Markle may no longer be the golden opportunity they once seemed.
