Meghan Markle, who now brands herself as an entrepreneur and tastemaker in elevated living, has introduced her latest venture—a raspberry spread from her new lifestyle brand. However, before eager consumers rush to splurge on this premium berry concoction, there’s a glaring issue: the complete absence of an ingredients list.
A promotional video shared by the brand's Instagram account offers a behind-the-scenes look at the production process, revealing an industrial-scale operation where anonymous workers handle raspberries, which are then processed by machines and funneled into jars. This imagery stands in stark contrast to the handcrafted, small-batch aesthetic one might expect from a so-called luxury offering.
Anyone familiar with purchasing food—whether from a grocery store, farmers' market, or even a roadside jam stand—knows that legally, all consumables require an ingredients list, nutritional information, allergy warnings, and a best-before date. Yet, Meghan’s raspberry spread appears to be mysteriously exempt from these basic requirements. Has the FDA granted her a special pass to sell an unregulated product, or is this simply another instance of failing to do due diligence? Those anticipating an organic, ethically sourced, and high-quality raspberry spread may want to temper their expectations. Nowhere has it been confirmed that the raspberries used are organic, sustainably harvested, or even sourced from a reputable supplier. Meghan certainly hasn’t been spotted picking fruit from the bushes in her Montecito estate, which raises the question: who is actually producing this jam—sorry, spread?
The irony becomes even more apparent when considering how the product is being positioned. Marketed as an exclusive, high-end offering, it is likely to be priced well above standard grocery store alternatives. However, the footage of mass production tells a different story. While true artisanal jams are made in small batches by dedicated farmers and chefs, this spread appears to be the result of large-scale food processing. In fact, it wouldn’t be surprising if it closely resembles—or even originates from—the same facilities that produce generic supermarket jams. The only difference? Meghan’s version will likely come with an inflated price tag, justified by branding rather than quality.
One would think that, after years in the public eye, Meghan and her team would be meticulous about ensuring every detail is polished, especially when launching a consumer product. Yet, they seem to have overlooked one of the most fundamental legal requirements for selling food in the U.S.: proper labeling. The question remains—what will happen when the FDA inevitably intervenes? Will there be a narrative of miscommunication, an administrative slip-up, or perhaps an emotional PR campaign painting Meghan as a victim of an oppressive system?
Without transparency, regulatory approval, or any evidence of Meghan’s personal involvement beyond approving the upscale packaging, this raspberry spread is shaping up to be another overhyped, overpriced venture. Until the necessary approvals are in place and clear labeling appears on the jars, most consumers will likely stick to trusted brands like Bonne Maman, Smucker’s, or a genuine farmers' market option. As for those willing to spend an exorbitant amount on an unidentified jar of raspberry spread simply because of the name attached—well, there’s always someone willing to buy into the hype.
