Meghan Markle is once again encountering difficulties with her lifestyle brand, "As Ever," as trademark issues continue to arise.
This latest setback stems from concerns that the application is overly broad, requiring amendments before it can move forward. The matter was brought to public attention by Victoria Ward, deputy royal editor at The Telegraph, who reported that Meghan has been advised to revise the filing due to multiple errors that need correction.
This is not the first time Meghan has faced challenges in securing a trademark for her brand. Initially launched under the name "American Riviera Orchard," the brand encountered its first rejection because geographical locations cannot be trademarked. Now, with its rebranded identity as "As Ever," new obstacles have emerged. Official documents indicate that the latest issue involves missing elements in the application, specifically the absence of a signed declaration confirming the intent to use the trademark.
Additionally, the application has been flagged for its vague and overly broad categorization of products. The filing includes an extensive range of items, such as "spoons for serving jams and fruit preserves," "textile napkins," and "crystallized sugar for decoration," which authorities have determined require more precise definitions. These concerns must be addressed before the application can proceed further.
Despite these setbacks, there is some positive news for Meghan’s brand. No conflicting trademarks have been identified, meaning that once the necessary modifications are made, the application should be able to advance without opposition. However, these repeated bureaucratic hurdles highlight the complexities involved in securing intellectual property rights, even for high-profile individuals like Meghan Markle.
