Meghan Markle has once again made headlines with her latest venture, this time launching a raspberry spread under her brand. However, what has truly caught everyone's attention isn’t the spread itself but the baffling concept of "keepsake packaging." Because, of course, when people buy jam, it's not for the taste but for the cardboard sleeve it comes in—right?
A behind-the-scenes video posted on the brand's Instagram page offers a glimpse into the making of this so-called prestigious spread. It showcases fresh raspberries being shuffled through machines by anonymous hands before being squeezed into jars. There’s nothing quite like watching industrial-grade equipment churn out mass-produced jam to evoke an artisanal feel.
And as if to add a touch of mystique, Meghan herself makes a fleeting, blurry appearance in the background of a promotional image, clutching a glass as though she’s about to deliver a groundbreaking speech on the subtleties of berry selection. The caption? A less-than-thrilling "Here we go," which perfectly captures the overwhelming indifference surrounding this latest endeavor.
Then, we arrive at the pièce de résistance—the so-called keepsake packaging. Is it a beautifully crafted glass jar designed to be cherished for generations? Perhaps an exquisitely hand-painted box fashioned by Swiss monks? No, it’s a cardboard sleeve. A plain, disposable sleeve for those discerning customers who want to make an extra contribution to landfills. Because nothing screams sustainability quite like unnecessary packaging wrapped around an overpriced condiment.
The brand’s website remains coy about the actual price of this high-end berry puree, but if Meghan’s previous ventures into the world of luxury living are any indication, expect a price tag that would make Fortnum & Mason blush. Industry speculation suggests that while an average jar of jam costs around $4 in a regular grocery store, Meghan’s version will likely retail for an eye-watering $25. After all, exclusivity—or rather, the illusion of it—comes at a cost. And surely that extra $15 is entirely justified by a 50-cent piece of decorative paper, right?
Adding to the intrigue is the fact that this isn't even jam—it’s a "spread." And what’s the difference? Jam contains actual crushed fruit, whereas a spread is typically made from fruit puree and packs in enough sugar to rival a toddler’s birthday party. But don’t let that minor detail deter you from feeling supremely sophisticated as you slather it onto your organic, gluten-free, sustainably sourced toast.
The most ironic part? Meghan has gone to great lengths to position this as an exclusive, handcrafted boutique product when, in reality, it’s a factory-made, mass-produced commodity. A factory, it’s worth noting, that she has likely never even set foot in. Meanwhile, small-batch jam makers who pour their hearts into their craft are left shaking their heads as a celebrity slaps a luxury label onto something you could pick up at a farmers’ market for a fraction of the cost.
Ultimately, this raspberry spread is just another example of Meghan’s signature approach: take something ordinary, dress it up with fancy branding, and slap on an outrageous price tag. Much like her countless PR moves, the product is meticulously polished, heavily marketed, and completely devoid of authenticity.
