Meghan Markle is once again on a mission to redefine what success looks like, and her latest venture might just be the most transparent public relations move to date.
Her much-hyped lifestyle brand, launched with great fanfare, supposedly sold out in record time. According to Meghan and her PR team, as soon as the collection went live, eager shoppers swarmed the website like a pack of royal enthusiasts, clearing the virtual shelves within minutes. Meghan, predictably, had another so-called triumph to add to her list—at least, that’s the narrative she wants the public to believe.
However, a closer look reveals a far more calculated reality. Reports suggest that only a tiny number of each product was ever made available, making it easy to brand everything as “sold out” almost instantly. Some sources estimate that as few as ten units per item were listed, meaning Meghan didn’t really sell out—she just didn’t stock up. A source told The Telegraph that this tactic is a well-known marketing ploy: create artificial scarcity to give the illusion of exclusivity. While that may be savvy from a business standpoint, it walks a fine line between clever marketing and outright deception.
Online shoppers who tried to buy from the collection noticed something odd. One moment, the website displayed “coming soon.” Moments later, everything had already flipped to “sold out,” with no clear window during which items could actually be purchased. One skeptical observer joked that the products sold out “faster than a Taylor Swift concert,” while another pointed out that releasing ten jars of jam isn’t a sellout—it’s just manipulating the numbers. The entire frenzy appeared engineered to create the impression that Meghan had launched an instant hit, but outside of her most devoted followers, the broader public seemed largely indifferent.
Then there’s the pricing. A jar of raspberry jam reportedly cost £4, honey went for £28, and floral sprinkles were listed at $15. These prices suggest Meghan is positioning her brand as a luxury empire, but to many, it feels more like a calculated attempt to convince consumers they’re buying something rare and exclusive. For someone who claims to be in tune with what people actually want, the launch landed with all the excitement of a soggy scone. Even on social media—usually a hotspot for lifestyle brand buzz—the response was barely noticeable.
Critics are now waiting for someone to reveal how many items were truly available for sale. Once that number surfaces, the whole “sold out in minutes” claim could unravel faster than a poorly constructed PR campaign. In the context of Meghan’s broader business efforts, this brand launch feels like another predictable entry in her carefully curated narrative. She’s chasing headlines and the illusion of success, but when it comes to authenticity, it’s in consistently short supply. So, the next time you see a product from her brand marked “sold out,” it’s worth asking: was it ever really available in the first place? Much like Meghan’s credibility, the answer remains uncertain.
