Kendall Jenner's style has taken a 180-degree turn since the precise moment she discovered The Row, the brand of the Olsen twins.
The Kendall Jenner's marked her arrival as a stealth-fluence or stealth influencer, with a photo of her dressed all in black with the caption 'The Row head to toe'. This kind of exclusive brand support is absolutely unheard of unless an influencer of Jenner's stature is posting promotional content. This could only mean one thing: Kendall had fallen, and she had fallen hard.
Men's high-waisted pants by Mary-Kate and Ashley Olsen tempted the supermodel to pause from her Alo Yoga ensembles as she began to embrace laid-back tailoring over spandex. Belted pants and loose shirts became her uniform, prints became a rarity, and 'look at me' brand names were shelved for another day.
She followed up a summer of bikini selfies (wool pants for summer aren't chic, even if they're from The Row) before Kendall Jenner returned to her beloved hyper-luxe staples. By now, a deep affinity for black had given her ensembles a more edgy look, while biscuit and oatmeal neutrals spelled 'expensive'. At some point, she caught the vintage bug and developed an eye for Jean Paul Gaultier (the designer's Soleil and Venus de Milo motifs are about the only thing that can tempt her out of the monotony these days).
A similar style change was evident in the wardrobe of her friend Hailey Bieber, who had also discovered the perfect effortlessness of The Row shirts, but no other model shared Kenny's commitment to this new grown-up style. Jenner's hair transformation only served to underscore her metamorphosis. Dyed the perfect auburn for Prada's Fall/Winter 2022 show, red—a hallmark of great models like Karen Elson and Linda Evangelista—clearly had an impact on the way Jenner felt.
She began dressing like a sophisticated Parisian during Fashion Week, all dressy work clothes with few visible labels identifying the fact that her low-key looks were actually from Gucci and By Far. She stocked up on white tank tops as soon as she read the fall/winter 2022 trend notes and ditched her Birkenstocks for platform sandals from Dries van Noten.
At the Vanity Fair Oscars after party, which has historically been an opportunity for the Kardashian-Jenners to wear something unabashedly sparkly and skimpy, Kendall wore a black tulle pouf by Balenciaga: a ballgown that was the stuff of wedding dresses. haute couture fairy tales and was nothing like Jenner's looks from previous Oscars nights. she was great.
Ad breaks on the superstore's Instagram to promote her current Kendall & Kylie fashion line are the only evidence of her early-20s Jenner: the one who lived in bodycon and was unaware of Bottega. Whether this minimalist '90s phase is as temporary as her hair dye remains to be seen, but for now, Kendall Jenner's path to becoming The Row's biggest super fan suits her just fine.
