Meghan Markle's podcast "Archetypes" returns with a fresh look and a new platform.
Delve into the realm of archetypes with Meghan, now available on all platforms through Lemonada, a dynamic media company and podcast network. This exciting relaunch was announced on Lemonada's official Twitter account, marking a significant shift for the show. Previously aired exclusively on Spotify with 12 episodes in 2022, "Archetypes" underwent subtle rebranding.
While the original logo sported green lettering, the revamped version now boasts pink hues, accompanied by Lemonada's iconic logo. Meghan unveiled this exciting partnership with Lemonada on February 13th, retaining the podcast's original title and mission: to explore, dissect, and challenge the labels that limit women's potential.
The podcast's inaugural season, spanning from August to November 2022, is now accessible across various platforms, welcoming a diverse range of guests. Renowned figures like Serena Williams, Mariah Carey, and Paris Hilton joined Meghan in dissecting prevalent stereotypes that hinder women's progress. Meghan's optimism shines through as she anticipates a surge in listenership with the podcast's newfound accessibility.
Despite the exclusivity of its contract with Spotify, Meghan has expanded the reach of "Archetypes" by selling streaming rights to other platforms. However, this move has sparked controversy, with Spotify considering legal action over the alleged breach of contract. Despite the challenges, Lemonada's acquisition of "Archetypes" underscores Meghan and Prince Harry's departure from their lucrative deal with Spotify in 2023.
While Lemonada now holds the reins, the podcast's future remains uncertain. Critics speculate on Meghan and Harry's next move, questioning their productivity and commitment to new projects. With Lemonada lacking the resources of their previous partnership, Meghan faces the daunting task of sourcing sponsors and funding production independently.
This departure from the comfort of a large-scale production team poses challenges, but also opportunities for creative autonomy. As the podcasting landscape evolves, Meghan's resilience and determination will undoubtedly shape the trajectory of "Archetypes" and her future endeavors.
