Meghan Markle, aspiring to follow in the footsteps of influential figures like Gwyneth Paltrow and Victoria Beckham, recently unveiled her lifestyle brand, American Riviera Orchard.
In a video showcasing her culinary and floral skills at home, Meghan introduced her brand earlier this month. However, experts caution that this venture may face challenges. One branding specialist suggests that its potential failure could serve as the ultimate retaliation for Victoria Beckham.
Despite Prince Harry and David Beckham's close bond over the years, recent tensions have emerged. Allegedly, Harry accused David and Victoria of leaking stories to the media, sparking turmoil within the Beckham household.
Denise Palmer Davies, a branding expert and director at Bourne Media, explains that cracking into this market is tough. While Meghan's business could be lucrative in the long term, success won't come overnight. Davies points out that even Victoria Beckham and Gwyneth Paltrow took years to build their brands amidst a saturated market. To succeed, Meghan will need a strong marketing and financial team, as well as dedication to hard work. The market demands more than just a famous name; it requires substance and perseverance.
Speculation arises about Victoria Beckham's reaction to Meghan's venture. While some believe she might welcome the competition, given their fallout, others wonder if she would secretly relish its failure as the ultimate revenge. According to reports by Page Six, Meghan's brand will focus on home, garden, culinary, and lifestyle themes, offering a range of household items such as cookbooks, gourmet foods, and kitchenware. The trademark application for American Riviera Orchard reveals plans to sell cutlery, decanters, spreads, and napkin rings.
Meghan is currently in search of a CEO to help realize her dream brand. However, critics question the order of her business strategy. Commentator Richard Eden finds it curious that Meghan is announcing her brand and gaining followers before appointing a CEO. He speculates that this unusual approach might imply that the CEO won't hold the traditional role of boss but rather a secondary position. It remains to be seen who Meghan will appoint to lead her venture.
