Meghan Markle is reportedly set to launch a bottle of Rosé under her lifestyle label, American Riviera Orchard.
This strategic move has the potential to generate significant revenue, as wines are highly marketable and financially rewarding products. According to the Daily Mail, choosing wine as her first product makes infinite commercial sense, positioning Meghan for substantial success in the market.
Earlier this year, Meghan hinted at various products from her brand, but it appears the pink wine will be the first to hit the market. Insiders reveal that Meghan has been sending jars of homemade jam to celebrity friends like Mindy Kaling and Kris Jenner. However, the Rosé, known to be a personal favorite, is expected to create more buzz and profit. Meghan's preference for Rosé is well-documented; it was reportedly her drink of choice on her first date with Prince Harry back in 2016. She is also a fan of frosé, a trendy drink made by freezing rosé wine and blending it with strawberries and icing sugar. This affinity for Rosé aligns perfectly with the brand's image and marketing strategy.
The launch of the Rosé might just be the beginning for American Riviera Orchard. Meghan is expected to introduce a range of related products, including elegant drinkware, bar essentials, and hosting items. These additions would not only complement the Rosé but also enhance the overall lifestyle experience that her brand aims to offer. The Daily Mail suggests that these products will feature a classic yet luxurious style, appealing to an upscale market.
Meghan's venture into the wine industry follows a trend set by other celebrities like Cameron Diaz, Kylie Minogue, Brad Pitt, and Francis Ford Coppola, who have successfully launched their own wines. However, the market is highly competitive, with numerous celebrity-branded alcoholic beverages already available. To stand out, Meghan needs more than just a product; she needs a fresh, innovative approach.
If American Riviera Orchard wine ever sees the light of day, it will likely be modeled after successful family wine and barware collections. Successful product launches typically involve finalized products, signed contracts, and clear strategies. However, Meghan often uses the media to generate interest and secure deals. This approach has had mixed results; for instance, a rumored partnership with Dior never materialized, with Dior having to publicly deny any such collaboration.
With American Riviera Orchard, Meghan appears to be taking a different approach. Industry insiders suggest that she needs to prove her ability to attract followers before she can secure major brand partnerships. Her work ethic and reputation are seen as high risk, which has hindered her ability to secure deals. The negative perception extends to any product she might launch, be it jam, dog biscuits, or wine.
Meghan's connection to the royal family further complicates her brand strategy. While her Duchess title once added prestige, her strained relationship with the royal family has polarized potential consumers. Pro-royal supporters are unlikely to engage with products associated with Meghan, limiting her target audience to a less favorable demographic. Moreover, Meghan's efforts to use the media to pressure the royal family into reconciliation are seen as a risky strategy. She appears to be trying to create a narrative of having done everything possible to mend ties, but this approach is unlikely to attract business partners. Companies seek to align with brands that promise stability and profitability, not controversy and high risk.
The wine industry is a competitive arena, and Meghan will face stiff competition from established celebrity brands. To succeed, she needs a clear, innovative strategy that goes beyond leveraging her name and past royal connections. Focusing on quality, authenticity, and unique branding could help her carve out a niche in this crowded market.
