Meghan Markle is once again attempting to break into a new business venture—this time, in the jewelry industry. And, unsurprisingly, her latest endeavor bears a striking resemblance to Chelsea Davy’s well-established and successful jewelry brand, Aya.
Unlike Chelsea, who built her business from the ground up with genuine passion and craftsmanship, Meghan appears to believe she can simply attach her name to something sparkly and expect instant success. Monetization seems to be Meghan’s driving force, as she has tried to profit from nearly everything—her clothing, hair accessories, and even, at times, her husband. Remember the failed attempt to align with Dior? Now, according to reports, she has set her sights on the jewelry market, possibly under the assumption that if Chelsea can do it, so can she.
After all, Meghan, the self-proclaimed feminist who married a prince for love, must think she has the same entrepreneurial flair. However, there’s one significant issue—people aren’t buying it, either literally or figuratively.
She may have draped herself in thousands of pounds worth of diamonds in an attempt to position herself as a jewelry expert, but simply wearing high-end brands like Cartier and Tiffany doesn’t make someone a designer. It just makes them someone with expensive taste. Reports suggest that Meghan has taken to flaunting her collection while on set, adorned with rings, bracelets, and necklaces—some borrowed, some gifted, and others loaned for the occasion—while being closely followed by security. Because nothing screams “relatable” quite like chopping vegetables in a dazzling display of jewels. Who even wears that much jewelry while cooking? Oh, right—someone more interested in directing attention to their accessories than the dish they’re preparing.
Meghan seems convinced that whatever she wears, people will rush to buy. But history tells a different story. From overpriced wellness products to questionable fashion choices and those infamous Northwest sweatshirts, her attempts at merchandising have fallen flat. Even her effort to turn Prince Harry into a walking Dior billboard at King Charles’ coronation failed spectacularly. The luxury brand showed no interest, and neither did the public. Now, with her previous marketing strategies crumbling, she has turned her attention to jewelry—only to find that someone else got there first.
Chelsea Davy, Harry’s ex, has already built a credible and thriving jewelry business, backed by real effort and expertise. Unlike Meghan, Chelsea didn’t just adorn herself with expensive gems and expect instant success—she put in the work, sourced quality materials, and created designs people actually want to buy. Meghan, on the other hand, seems to believe that her name alone is enough to sell a product.
The public, however, has made its stance clear: no one is interested in yet another one of Meghan Markle’s money-making schemes. In a time when many are struggling with real financial concerns, why would anyone waste their hard-earned money on overpriced, uninspired jewelry from someone whose business ventures seem to be a revolving door of failures? From a lackluster acting career to a short-lived royal stint, a flopped podcast, and a failed Netflix deal, Meghan has proven herself remarkably consistent—in failing. She has attempted to rebrand herself as an influencer, a feminist icon, a lifestyle guru, and now, a jewelry mogul. Unfortunately for her, the world simply isn’t buying it—literally or figuratively.
