Meghan Markle has offered a rare insight into her personal "daily rituals" as she continues to build anticipation for the launch of her new lifestyle brand, As Ever. Taking to the official Instagram account of the brand on Tuesday, the Duchess of Sussex shared a cryptic yet visually captivating post, providing a subtle glimpse into her everyday life.
The post featured a serene photograph of Meghan standing barefoot in a lush garden, exuding effortless elegance in a pair of relaxed-fit jeans, a crisp white button-up shirt, and a stylish hat. In the image, she is seen carefully carrying a watering can, seemingly engaged in a moment of quiet reflection amid nature. The caption accompanying the post was simple yet intriguing: "Daily rituals."
This latest social media update is particularly significant as it comes amid the gradual unveiling of Meghan's much-anticipated lifestyle brand. Originally introduced under the name American Riviera Orchard, the brand underwent a rebranding earlier this year, officially relaunching as As Ever on February 18, 2025. The rebranding has only heightened curiosity about what Meghan has in store for her audience, with many speculating that the brand will focus on wellness, home decor, and everyday luxuries.
Interestingly, this post follows another cryptic update shared just a day prior, in which Meghan was seen washing a bowl of fresh blueberries at a kitchen sink. The caption accompanying that image read simply: "Simple pleasures," followed by a blueberry emoji. These minimalist yet evocative posts suggest that Meghan's brand may center around embracing life's small joys, self-care, and mindfulness.
In addition to her brand's launch, Meghan has been making waves in the entertainment industry. Her Netflix series, With Love, Meghan, recently debuted to a mixed reception from audiences and critics alike. However, despite the varied reviews, the show has already been renewed for a second season, signaling strong viewer engagement and continued interest in Meghan’s ventures.
As anticipation builds around As Ever, Meghan Markle appears to be carefully curating a brand narrative that aligns with themes of simplicity, well-being, and authenticity. With each carefully crafted social media post, she offers subtle hints about the lifestyle she envisions for her audience, leaving fans eager to see what comes next.
