Meghan Markle’s With Love, Meghan show may have just taken a serious hit—and this could be the most damaging move for her personal brand so far.
The decision to feature Chrissy Teigen has left many people scratching their heads, especially given Chrissy's controversial past. She isn’t just known as a model or a podcast host—she once endorsed Meghan’s failed brand venture, the As Ever Jam, calling it one of the best things she'd ever tasted. But public opinion painted a very different picture, with the majority of reviews describing the jam as unappetizing. That kind of glowing praise starts to feel less like genuine support and more like performative flattery.
Things get more complicated when you look at Chrissy Teigen's online history. She has been publicly called out for cyberbullying, with one of the most disturbing incidents involving Courtney Stodden, a then-teenager who admitted that the harassment drove them to contemplate suicide. Chrissy’s resurfaced tweets contained deeply disturbing and aggressive language, making it hard to reconcile her public persona with her actual behavior. Meanwhile, Meghan has taken a firm stand against cyberbullying, positioning herself as a vocal advocate for mental health and online safety. Inviting someone with such a toxic digital past onto her platform feels like a contradiction of those values—an unmistakable “do as I say, not as I do” moment.
Adding to the unease, there are long-circulating rumors that Chrissy misrepresented the circumstances of her pregnancy loss, claiming it was a miscarriage when some sources allege it was an elective abortion. This has sparked further controversy, particularly in light of Meghan’s own story about her miscarriage, which she shared with emotional sincerity. For many, the inclusion of Chrissy on Meghan’s show feels like a tone-deaf move that undermines her own narrative and damages the trust of her audience.
Instead of revitalizing Meghan’s brand, this collaboration is igniting a storm of backlash. Rather than building momentum, it’s dragging up past scandals and reigniting criticism. If Meghan is serious about being seen as a principled advocate against online harassment and for women’s mental health, then aligning with Chrissy Teigen may prove to be a fatal misjudgment. This partnership risks unraveling the image she’s worked so hard to craft.
For fans of Meghan, this might be a moment to pause and reflect. Chrissy Teigen’s controversial history—along with the resurfacing of harmful tweets and doubts surrounding her personal stories—may not just be a bump in the road. It could be the tipping point in a larger brand unraveling. So the question remains: Is Chrissy Teigen the one sinking the ship, or just another spark in an already burning fire? Let us know what you think.
