The Story Behind Kylie Jenner and Jordyn Woods’ Knicks Inspired Lingerie Trend

Move over jerseys and team tees. Some celebrity fans are showing their support for the New York Knicks in a far more unexpected way.

As the Knicks enjoy one of their most exciting playoff runs in decades, several NBA partners and celebrity supporters have embraced Fleur du Mal’s blue and orange lingerie set, featuring the All Star Demi Bra and matching Cheeky Panties. The eye-catching design has quickly become a favorite among fans connected to the team.

The trend first gained attention during last year's playoffs when observant followers noticed the sporty lingerie set tucked inside Kylie Jenner’s suitcase in a social media photo. The image quickly spread online, generating widespread discussion and surprising even Fleur du Mal founder Jennifer Zuccarini.

According to Zuccarini, the overwhelming reaction caught the brand off guard. The moment came shortly after Jenner began appearing courtside with her boyfriend, Timothée Chalamet, drawing additional attention to the Knicks-inspired pieces.

She recalled seeing a repost of Jenner’s photo accompanied by a humorous comment praising her dedication to the team and Chalamet. The unexpected buzz turned into a memorable moment for the brand.

Since becoming widely available, the lingerie set has attracted attention from several notable figures. Among them are Shannon Hart, the wife of Knicks player Josh Hart, and Jordyn Woods, who recently shared her enthusiasm for the collection on social media.

Woods posted a photo featuring customized panties embroidered with the jersey number of her fiancé, Karl-Anthony Towns, declaring herself completely obsessed with the look. The personalized touch added another layer to the growing trend among basketball fans.

Ana Zortea, partner of Knicks guard Miles “Deuce” McBride, also showcased the design in a recent courtside video. Rather than keeping the lingerie hidden, she incorporated it into her outfit, allowing part of the stylish piece to peek through a low-cut top.

The concept behind the collection reflects the Fleur du Mal team's genuine love of sports. Zuccarini explained that conversations about basketball frequently happen during lingerie fittings, making the fusion of fashion and sports fandom a natural fit for the brand.

Although the collection has become especially popular among NBA wives and girlfriends, anyone can purchase the pieces. Demand has been so strong that Fleur du Mal has already restocked the collection multiple times.

The luxury lingerie label has long attracted a star-studded clientele. Celebrities including Taylor Swift, Charli XCX, and Tyla have all worn Fleur du Mal designs, helping establish the brand as a favorite among performers and fashion enthusiasts alike.

Jenner herself has supported the label for years. Zuccarini noted that the reality star has worn numerous Fleur du Mal creations, including a custom metallic bodysuit designed for a magazine shoot roughly a decade ago.

Despite its impressive celebrity roster, there is still one famous Knicks supporter the brand hopes to dress in the future: Spike Lee.

Zuccarini joked that she would love to see the legendary filmmaker wearing Fleur du Mal’s men's silk pajamas courtside at a Knicks game. She even suggested creating a custom version in the team's signature blue and orange colors exclusively for him.