Like a Jennifer Aniston who hadn't had a nose job, the actress has made a career of laughing at herself for not being “good enough for Hollywood.”
The media is usually busy deciding which new actress is crowned with the title of America's Sweetheart. And they neglect other more interesting ones like the Funny Friend Who Always Invites Tequila, a position that at this moment only Anna Kendrick can hold.
The actress stars in the first blockbuster of the year, the Disney musical Into the Woods, in which she plays Cinderella, and takes advantage of the media storm that accompanies the premiere – magazine covers, appearances on late nights – to consolidate her image as a comedian. self-deprecating. On David Letterman's show she talked about feline vibrators, on Ellen de Generes' show she dared to overshadow Meryl Streep and, after being on the cover of the British Marie Claire, she confessed that she had given the interview drunk.
In that meeting, the actress returned to an area that she usually addresses and that she has almost turned into her trademark: the fact that she is not good enough to be a famous Hollywood actress. “People often say, 'Am I the only one who thinks Anna Kendrick isn't that pretty?' Well, no. All the guys at my high school thought the same thing,” she said. Playing with the same idea, Kendrick starred a few months ago in an advertisement that the industry's leading magazine, Adweek, considered the best of the entire year 2014. In it, she plays herself, supposedly pissed off, over the cancellation of an advertisement for the Newcastle Brown beer that had to be released during the Superbowl. In reality, this craft beer doesn't have the budget to pay for such an expensive ad, and the entire video was a game, part of a campaign called If We Made It, which allowed Kendrick to play an exaggerated version of herself, cursing (she is famous for saying “f***” every other word) and admitting that she is not “a beer commercial hottie.”
According to Adweek, the entire campaign was ironic and brilliant but what made it memorable was Kendrick herself. “Initially, she was just another name on a list of attractive people, but after studying her digital credentials, which include a Twitter account full of perfect one-liner jokes, the Droga5 agency realized she was perfect for it. ”.
Other brands have undoubtedly taken note and Kendrick has closed the year starring in one of the best Christmas campaigns, that of Kate Spade.
The actress, who confesses to being addicted to Snapchat and Reddit, has a presence on social networks that she perceives as natural and little studied. She doesn't mind tweeting things like “I'm never going to see a Ryan Gosling movie in the theater again. Apparently masturbating in the back row is considered rude” or “I'm so humble you're freaking out. “I am the Kanye West of humility.” Of course she promotes her products, such as Into the Woods or the long-awaited sequel to Pitch Perfect, but she also acts as an amateur critic of pop culture, especially with very internet phenomena, such as Peter Pan live, the musical in which she starred a couple of weeks ago. Alison Williams and whom the entire network was waiting with sharp knives. Kendrick dedicated dozens of tweets to the topic, like “I'm worried that all of this is going to turn into a Boys Don't Cry for Peter,” in reference to the somewhat absurd decision to cast an adult actress as a little boy.
For all this, there are those who demand that Kendrick be given her own late night show. “She can go into that guys' club that is late-night television and throw darts, changing the whole scene but without alienating anyone. “She can keep male viewers and attract women, especially those highly desired by advertisers, post-adolescents and twenty-somethings,” they noted in the American edition of Esquire when they asked for a program for her. Although the actress became well known overnight for an adult film like Up in the Air, she has a demographic of very young fans due to her appearance in the Twilight saga.
With her celebrated role in the Disney musical (“with her Halloween pumpkin smile and eager gaze, Kendrick is not a typical Cinderella but a modern achiever planning her future,” said the New York Times) and several premieres pending, such as the dramedy directed by John Krasinski The Hollars or the drama Digging for fire, an updated version of Romeo and Juliet, it will be difficult to avoid the actress in 2015. The premiere of Pitch Perfect 2 also implies a new version of her devilishly catchy hit When I'm gone, better known as “the glass song”. The difficult thing will be to maintain her self-ironic attitude and continue to be credible.
