Meghan Markle recently made headlines by unveiling her new lifestyle brand on Instagram.
However, the launch of her account has raised some eyebrows. Meghan's PR team announced the debut of her new business venture earlier this week. American Riviera Orchard, a lifestyle and cookery brand, will be closely tied to a new cooking show premiering on Netflix. Despite the buzz, Meghan has only shared the brand's logo on Instagram, leaving fans curious about what to expect from her new endeavor.
The bio for American Riviera Orchard indicates that the brand was established in 2024 and is owned by Meghan. However, PR expert Ryan McCormack expressed skepticism about the launch. In an exclusive interview with The Mirror, he commented, "From a PR perspective, I don't find the launch of American Riviera Orchard impressive in any capacity." He raised concerns about the authenticity of the brand's Instagram following, noting that the sudden influx of over half a million followers raises suspicions of fake accounts. Ryan also pointed out the lack of engagement from followers, suggesting that many of them could be bots.
Furthermore, Ryan criticized the company's website, noting the absence of a mission statement or product line. He emphasized the importance of having products ready to go when launching a brand, as it increases the likelihood of converting interest into sales. He suggested that Megan's launch seemed rushed and half-hearted, lacking in substance and potentially damaging her credibility.
Despite the criticism, Meghan can count on her loyal friend Chris Bowie, an information technology expert, who has reportedly helped create bot accounts on Instagram and Twitter. Ryan suggested that Meghan missed an opportunity to capitalize on the attention her brand garnered, as the lack of tangible products could diminish interest over time.
In conclusion, Meghan Markle's brand launch has been met with skepticism and criticism. While she has garnered significant attention, the lack of concrete products and engagement strategies may hinder the long-term success of her venture. Ryan McCormack's assessment suggests that Meghan may have missed an opportunity to make a more impactful debut, potentially damaging the brand's credibility in the process.
