According to the trademark application filed for American Riviera Orchard, Megan Markle's latest venture promises an array of culinary delights.
The upcoming lineup is set to showcase a diverse range of offerings, including edible oils, savory spreads crafted from vegetables, garlic, sesame, as well as an assortment of nut and fruit butters. Moreover, the trademark filing reveals Megan's intention to introduce recipe books, enabling enthusiasts to savor cuisine reminiscent of modern-day royalty.
This announcement unfolds in a classic fashion, combining a trademark application with hints of a culinary journey that only Megan seems to envision. The debut of American Riviera Orchard was marked by a captivating cooking video shared on the brand's freshly minted Instagram account. This move signals a significant reinvention, positioning the brand as the successor to "the Tig," Megan's first lifestyle platform from her pre-royal days as an actress on the hit TV series, Suits. While details about the brand remain cryptic, a series of enigmatic Instagram posts forming the brand's logo alongside the name American Riviera Orchard have been the sole revelations thus far.
Interestingly, comments on the Instagram posts have been disabled, directing followers to a newly launched website bearing the same name. Here, visitors are encouraged to join a mailing list, hinting at the anticipation surrounding the brand's imminent launch. Delving deeper into the US trademark application reveals Megan's comprehensive vision, encompassing a wide array of products and services. Among these offerings are downloadable and printed cookbooks, alongside an assortment of coffee services, tableware, and decorative accents for both dining and entertaining purposes.
Megan's entrepreneurial aspirations are reflected in her company's name, "Mama Knows Best LLC." However, this choice has sparked controversy, as it bears a striking resemblance to the title of an American reality TV show, "Martha Knows Best," hosted by Martha Stewart. Originally aired on HGTV, the show chronicled Martha Stewart's domestic endeavors at her Bedford, New York Farm, providing viewers with gardening tips and household advice, particularly during the pandemic.
While imitation may be considered flattering, Megan's apparent replication of Martha Stewart's brand could potentially lead to copyright infringement concerns. Martha Stewart, a household name synonymous with domestic expertise, may view Megan's emulation with a raised eyebrow, emphasizing the importance of authenticity in reinvention. Megan's journey towards establishing her own culinary empire should stem from originality rather than mimicking established figures like Martha Stewart.
As Megan's trademark application undergoes scrutiny, doubts linger regarding its approval, especially given the prevalence of similar business names in the industry. Furthermore, the absence of an actual orchard under Megan's ownership raises questions about the brand's authenticity and the veracity of its promises.
