Rumors are swirling around the potential closure of American Riviera Orchard, with speculation mounting after the fallout from the infamous Jam Scam.
Reports suggest that Meghan Markle, the driving force behind the venture, may be weighing the difficult decision to shutter the company. Since the sc--dal, the business has encountered turbulence in the market, struggling to regain its footing. The exact nature of the product remains uncertain, as Meghan distributed jars to influencers and friends without specifying the flavor.
Despite filing numerous trademark patents for American Riviera Orchard and planning a diverse product range from candles to jams, the venture seems to be faltering.
Angela, a close associate of Meghan's before her marriage to Prince Harry, points out Meghan's disappointment with the initial response. The distribution of jam jars to around 50 acquaintances turned into a source of mockery, with social media users ridiculing the numbered jars usually reserved for limited edition items. Even after this initial setback, products are yet to hit the shelves, amidst rumors of a hefty price tag. Staffing challenges have further complicated matters, with Meghan's challenging reputation and past behavior in the royal family hindering recruitment efforts. Despite seeking innovative staff aligned with her vision, Meghan's uncompromising approach creates a paradoxical situation.
Criticism of packaging quality and presentation has also plagued the brand. Recently, a copycat website emerged, using the same name as American Riviera Orchard. This copycat brand sells adult coloring books, including one titled "Working-Class Royalty," which retails for $9.99. These challenges have led Meghan to contemplate the future of American Riviera Orchard. Despite her ambitious aspirations for a diverse lifestyle brand, reality has fallen short. The complexities of product development, branding, and team management underscore the challenges of entrepreneurship, even for someone of Meghan's public profile.
Closing down the venture presents a tough decision for Meghan, considering the investment of time, effort, and resources. Moreover, the potential impact on her reputation and future endeavors must be carefully considered. Every setback is magnified in the media, potentially affecting both personal and professional image. As Meghan weighs her options, she must carefully assess the long-term viability of American Riviera Orchard and its implications on broader goals.
