Meghan Markle's latest venture into the fashion world has come under intense scrutiny, as her investment in the handbag brand Sesta Collective faces mounting backlash.
Meghan, who transitioned from domesticity to becoming a high-profile fashion icon, now finds her latest endeavor unravelling faster than the intricate threads of a newly acquired $750 purse. This shift in fortune follows a series of high-profile public appearances, including a recent trip to Colombia with Prince Harry. During this visit, they donated drum sets and educational resources, and Meghan used the opportunity to highlight her investment in Sesta Collective—a brand renowned for its handwoven purses crafted by women in Rwanda and finished in Italy.
The collaboration appeared to align perfectly with Meghan's mission to spotlight emerging designers and promote ethical fashion. However, her efforts to leverage her celebrity for good have encountered significant obstacles. The backlash began when the public learned of her investment in Sesta Collective, intensifying as scrutiny of her motives increased. Critics have swiftly accused Meghan of possessing a so-called "reverse Midas touch," suggesting that her involvement might actually tarnish the brand's image rather than enhance it.
In an exclusive interview with The New York Times, Meghan asserted her ability to use her global platform to promote lesser-known brands, claiming that her endorsements could be transformative. "One of the most powerful things that I'm able to do is simply wear an earring," she stated, emphasizing her commitment to supporting emerging brands that deserve more recognition. Despite her enthusiasm, the reality has proven less glamorous. Royal enthusiasts have initiated a boycott against Sesta Collective, expressing their dissatisfaction with the brand's association with Meghan. Social media comments reflect a growing wave of discontent, with some users declaring that Meghan's endorsement has tainted their perception of the brand. One user lamented, "I was considering this version of the bag, but now that Meghan Markle is personally involved with the company, I'll never buy from them."
This discontent may stem from perceptions of a lack of authenticity in Meghan's venture. Critics argue that the core ethos of Sesta Collective—celebrating female artisans—has been overshadowed by Meghan's involvement. A particularly scathing critique described the handbags as "little more than woven balls" that receive only a superficial upgrade in Italy, suggesting that the substantial profits might not be benefiting the Rwandan artisans as intended.
Further complicating matters is Meghan's history with previous lifestyle ventures, including her former blog The Tig and her struggles with American Riviera Orchard. Her attempt to pivot from these setbacks by investing in Sesta Collective now appears fraught with challenges. With Sesta Collective's annual revenue reported at a modest $1 million and its production process taking days to complete, Meghan's investment may not be sufficient to counteract the growing backlash.
As negative sentiment surrounding Meghan's involvement intensifies, Sesta Collective's founders, Aon Ryder and Courtly W Blood Fano, may be reevaluating their decision to accept Meghan's investment. While it is confirmed that Meghan holds a minority stake, the specifics of her financial commitment remain undisclosed. The pressing question now is whether Sesta Collective will sever ties with Meghan Markle or weather the storm of public opinion.
In the realm of celebrity endorsements and fashion, where perception often outweighs reality, Meghan Markle's latest venture serves as a stark reminder of the risks associated with aligning with high-profile personalities. Whether Sesta Collective will ultimately distance itself from The Duchess or find a way to navigate the backlash remains uncertain. For now, Meghan's fashion choices and business ventures continue to captivate and divide public opinion.
