Meghan Markle’s latest attempt to enter the luxury lifestyle market has not gone as planned, and this time, the backlash goes beyond public ridicule over her keepsake packaging. She now finds herself entangled in legal troubles as well.
Her debut product under the As Ever brand—a raspberry spread—has drawn more skepticism than enthusiasm, and not for the reasons she might have hoped. True to her signature style, the launch was accompanied by a polished Instagram video showcasing raspberries being picked, processed, and funneled into jars. Rather than evoking the artisanal charm of a handcrafted delicacy, the production appeared more akin to a supermarket factory assembly line than a small-batch, farmers' market specialty.
In promotional images, Meghan can be seen in the background, holding a glass in what appears to be an attempt to add an air of sophistication. However, crucial details are missing. There is no clear information on where the fruit is sourced, who is producing the jam, or even what ingredients are used. The most pressing question remains: why would anyone buy this? Regulatory oversight soon came knocking, and it turns out that Meghan’s grand foray into the jam business is already facing serious legal obstacles. She seemingly overlooked basic food industry regulations, leading to significant compliance issues. The product label does not meet U.S. Food and Drug Administration standards, as it lacks an ingredients list, nutritional facts, batch numbers, and allergy warnings—fundamental details required for any consumable product. Without proper labeling, this mystery spread is not just an overpriced novelty; it also raises safety concerns. Consumers deserve to know whether they are purchasing an organic, high-quality product or merely an overpriced jar of mass-produced sugary filler. Yet, Meghan appears to believe that her name alone is enough to sell it.
The setbacks do not end there. Meghan’s attempt to trademark her brand has reportedly been rejected, likely due to a failure to provide essential details about the product’s origins. The name "As Ever" may sound refined, but without legal protection, it remains little more than an unregistered label attached to yet another underdeveloped business endeavor. Meghan initially suggested that this jam was a small-batch, handcrafted delicacy, yet the reality appears to be quite the opposite. Unlike true boutique jams that emphasize locally sourced, high-quality ingredients and artisanal craftsmanship, this spread appears to be a generic white-label product adorned with a premium sticker and an inflated price tag.
With mounting legal hurdles, a glaring lack of transparency, and increasing skepticism from consumers, Meghan’s latest business move is already looking like a failure before it even gains traction. Realistically, few believe she is involved in the actual production process beyond approving the label design and envisioning a luxury brand that simply does not align with the facts. Without FDA compliance, transparent ingredient listings, and a reputable production source, this jam will not only be expensive—it will be unsellable. Perhaps, when the inevitable discount-bin fate arrives, the cardboard packaging can be marketed as a limited-edition collector’s item. As ever, Meghan strives to be a businesswoman. As ever, she falls short.
